The Social Media Handbook for Financial Advisors (eBook)

How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business

Matthew Halloran, Crystal Thies (Autoren)

eBook Download: PDF | EPUB

2012 | 1. Auflage
304 Seiten
John Wiley & Sons (Verlag)
9781118240861 (ISBN)

Infos

Expert advice for financial advisors looking to make the most of
social media platforms

Social media is everywhere. 3.5 billion pieces of content are
shared on Facebook each week, 22 million professionals are
networking on LinkedIn, and 140 million tweets are posted every
day. The opportunities these platforms present for financial
advisors are huge, but most advisors have no idea how to use them
to build bigger, stronger client bases. The Social Media
Handbook for Financial Advisors: How to Use Facebook, Twitter, and
LinkedIn to Build and Grow Your Business shows how to make the
most of these new tools, offering invaluable advice about how to
connect with potential clients in the twenty first century.

For most advisors, converting prospects into clients is their
top priority, and social media presents incredible opportunities
for sealing the deal. Sales don't happen because clients are
impressed by complicated charts, they happen because they're
impressed by your social media presence, and by properly
understanding how to make these new platforms work for you, you'll
be positioned to see your business boom.

* Designed to teach financial advisors how to use social media to
better market their services to attract new clients and
referrals

* Presents expert communication advice from top financial advisor
coach Matthew Halloran

* Categorizes communicators in a unique new way

* Teaches financial advisors how to use social media in new,
highly effective ways that they've never even considered

An essential resource for wealth managers and financial advisors
looking to amplify their marketing message and raise their
visibility in a crowded marketplace, The Social Media Handbook
for Financial Advisors is the only book you need to make
yourself heard.

Autor

MATTHEW HALLORAN first became interested in social media when Myspace was the place to be. With over 80,000 Twitter followers with a 99 percent effectiveness rating, 1,000 LinkedIn connections, and 700 Facebook fans, he knows how to gain followers to help build business. Having coached and consulted hundreds and spoken to thousands of financial advisors, Halloran knows how financial advising practices work, and believes that social media is the new marketing frontier for transforming the prospecting aspect of any financial services practice. He is the Director of National Development for GIVE Strategy, a mission-driven company that focuses on helping connect financial advisors, CPAs, estate planning attorneys, clients, and planned giving directors to redirect $1 billion to charity, and the founder and President of Top Advisor Coaching. CRYSTAL THIES first learned of LinkedIn while deciding to return to financial planning, an industry she left for almost a decade to focus on charitable giving in the nonprofit sector. Thies saw LinkedIn and social media as the way to quickly reignite her financial planning practice while combining her two key knowledge bases of financial planning and charitable giving. The call of social media won out, and Thies started Crystal Clear Buzz, LLC. For more than three years, she has helped small and large businesses, sales teams, and sales professionals use social media for sales and business development. Because of her experience and expertise as a licensed financial planner, Thies's clients include many RIAs and financial advisors, in addition to major broker-dealers, wirehouses, and banks. Thies is known as the "LinkedIn Ninja"--a title given to her by her clients and followers.

Produkt-Details

• Erscheint lt. Verlag: 28.6.2012
• Reihe/Serie: Bloomberg Professional
• Reihe/Serie: Bloomberg Professional
• Vorwort: Bill Cates
• Sprache: englisch
• Themenwelt: Recht / Steuern ► Wirtschaftsrecht
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre ► Finanzwissenschaft
• Schlagworte: Business & Management • Management • Wirtschaft u. Management
• ISBN-13: 9781118240861 / 9781118240861