Essential Law for Marketers
Kogan Page Ltd (Verlag)
978-0-7494-6450-9 (ISBN)
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Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe.
Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality.
Ardi Kolah LLM is one of the most respected marketing and communication practitioners in the world. He holds a Masters degree in law, is a fellow of the Chartered Institutes of Marketing and Public Relations and is a Liveryman of the Worshipful Company of Marketors. His unique approach has made the Guru in a Bottle series extremely popular throughout Europe, the USA and India.
Chapter - 00: Introduction;
Chapter - 01: Making agreements;
Chapter - 02: Making statements in sales and marketing;
Chapter - 03: Legal barriers to market entry;
Chapter - 04: Legal requirements for sales and marketing activities;
Chapter - 05: Law as a weapon for competitive sales and marketing advantage;
Chapter - 06: Direct marketing and direct selling;
Chapter - 07: The EU Privacy and Electronic Communications Regulations;
Chapter - 08: Sales and price promotions;
Chapter - 09: Prize promotions and incentives;
Chapter - 10: Sponsorship and hospitality
| Erscheint lt. Verlag | 3.1.2013 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 155 x 233 mm |
| Gewicht | 585 g |
| Themenwelt | Recht / Steuern ► Allgemeines / Lexika |
| Recht / Steuern ► EU / Internationales Recht | |
| Recht / Steuern ► Wirtschaftsrecht ► Handelsrecht | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-7494-6450-X / 074946450X |
| ISBN-13 | 978-0-7494-6450-9 / 9780749464509 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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