Intellectual Property

Valuation, Exploitation and Infringement Damages 2012 Cumulative Supplement

Russell L. Parr (Autor)

Buch | Softcover

336 Seiten

2012 | 11th Revised edition
John Wiley & Sons Inc (Verlag)
978-1-118-03750-8 (ISBN)

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Designed to simplify the process of attaching a dollar amount to intangible assets,Intellectual Property Valuation, Exploitation and Infringement Damages 2012 Cumulative Supplement provides practical tools for evaluating the investment aspects of licensing and joint venture decisions. It discusses the legal, tax, and accounting practices and procedures related to such arrangements and examines the business economics of strategies involving intellectual property licensing and joint ventures. Licensing professionals are provided analytical models to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements.

Note to the Reader: Chapters or sections not in the main bound volume (Intellectual Property: Valuation, Exploitation, and Infringement Damages: 978-0-471-68323-0) are indicated by "(New)" after the title. Material new to or modified in this supplement is indicated by an asterisk (*) in the left margin in the contents and throughout the supplement. PREFACE xvii PART I VALUATION 1 CHAPTER 1A INTELLECTUAL PROPERTY LANDSCAPE (NEW) 3 1A.1 80% of Corporate Value Is Intellectual Property and Intangible Assets 4 1A.2 Over Seven Million Patents 6 1A.3 Corporations Own the Most Patents 7 1A.4 All Industries Are Patenting Inventions 8 1A.5 Trademarks 10 1A.6 Trademarks Are Supported with Huge Ad Spending 11 1A.7 Copyrights 12 1A.8 Trade Secrets 12 1A.9 Business of Licensing 15 CHAPTER 1B U.S. CONGRESS FLIRTS WITH DISASTER (NEW) 25 1B.1 Patent Litigation Venue 27 1B.2 Patent Infringement Damages 27 1B.3 Injunctions for Only Competitors 29 1B.4 Harming Our Only Economic Advantage 31 CHAPTER 12A RISK-ADJUSTED CASH FLOWS (NEW) 32 12A.1 Required Rates of Return 33 12A.2 Capital Asset Pricing Model 36 12A.3 Build-Up Method 41 12A.4 Venture Capital Rates of Return 42 12A.5 Probability of Success 45 12A.6 Conclusion 49 CHAPTER 12B DEALING WITH RISK AND UNCERTAINTY IN INTELLECTUAL PROPERTY VALUATION AND EXPLOITATION (NEW) 51 12B.1 Risk versus Uncertainty 53 12B.2 Decision Analysis and Decision Trees 55 12B.3 Decision Tree Components and Conventions 56 12B.4 Monte Carlo Techniques 63 12B.5 Markov Chains 66 12B.6 Obtaining Information from Indirect Observation: Shadow Pricing 70 12B.7 Bayesian Analysis 72 12B.8 Option Pricing Models 75 12B.9 Limitations on Rationality in Decision Making: The Effects of Perception and Biases on Decision Making 78 12B.10 Conclusion 79 CHAPTER 14A RIGHTS OF PRIVACY, PUBLICITY, AND CELEBRITY PERSONA (NEW) 81 14A.1 Introduction 81 14A.2 Legal Underpinnings 84 14A.3 Trademark Rights 87 14A.4 Copyright 88 14A.5 Legal Uncertainties and Solutions 90 14A.6 A Photography Issue 91 14A.7 Conclusion 93 CHAPTER 14B INTELLECTUAL PROPERTY AND INTANGIBLE ASSET VOLATILITY (NEW) 95 PART II LICENSING 101 CHAPTER 27A ROYALTY RATES AND LICENSE FEES FOR TECHNOLOGY (NEW) 103 27A.1 Royalty Rates 104 27A.2 Per Unit Royalties 107 27A.3 Royalties Based on Profitability 108 27A.4 License Fees 109 27A.5 Medical Device Industry Royalty Rates 111 27A.6 Medical Device Industry License Fee Distribution 112 27A.7 Conclusion 114 CHAPTER 33A THE MAGNITUDE AND MEANING OF ROYALTY MISREPORTING (NEW) 115 33A.1 Introduction 115 33A.2 "Why?" versus "How?" 116 33A.3 Math Errors: 5% Error Rate 119 33A.4 Royalty Rate Errors: 4% Error Rate 120 33A.5 Transfer Prices: 4% Error Rate 122 33A.6 Unreported Benchmarks and Milestones: 5% Error Rate 123 33A.7 Unreported Sales: 16% Error Rate 124 33A.8 Disallowed Deductions: 9% Error Rate 124 33A.9 Unreported Sublicenses: 17% Error Rate 125 33A.10 Questionable License Interpretation: 40% Error Rate 125 33A.11 Conclusion 126 CHAPTER 33B INTELLECTUAL PROPERTY AUDIT AND MANAGEMENT (NEW) 127 33B.1 Introduction 128 33B.2 Intellectual Property Is Important 128 33B.3 But Intellectual Property Is Frequently Mismanaged 129 33B.4 Why the Intellectual Property Dichotomy? 129 33B.5 The First Step: An Intellectual Property Audit 130 33B.6 From IP Audit to IP Management 132 33B.7 Insufficient Approaches 133 33B.8 A New Intellectual Property Management Paradigm 134 33B.9 Available Tools 134 33B.10 Benefi ts of Intellectual Property Management 135 33B.11 When to Do an Intellectual Property Audit 136 33B.12 How to Do an Intellectual Property Audit 138 33B.13 Software Solutions to Make the Job Easier 141 33B.14 Conclusion 144 CHAPTER 35A QUANTIFYING REASONABLE ROYALTIES: THE ENTIRE MARKET VALUE RULE (NEW) 149 CHAPTER 45 NEW MEASURE OF INFRINGEMENT DAMAGES-FUTURE DAMAGES (NEW) 161 45.1 Royalty Rate for Future Damages 163 45.2 What About Future Lost Profits? 174 CHAPTER 45A CONTINUALLY EVOLVING PATENT DAMAGES (NEW) 175 45A.1 Post-Verdict Royalty Rates 176 45A.2 Optimize Your Patented Technology or Lose It 181 45A.3 Litigation-Based Licenses 184 * CHAPTER 45B THE 25% RULE IS DEAD (NEW) 189 APPENDIX G MORE SAMPLE ROYALTY RATE INFORMATION (NEW) 193 APPENDIX H TRADEMARK ROYALTY RATES (NEW) 221 APPENDIX I PHARMACEUTICAL AND BIOTECHNOLOGY ROYALTY RATES (NEW) 239 APPENDIX J TELECOMMUNICATIONS ROYALTY RATES (NEW) 263 INDEX 299

Zusatzinfo	Illustrations
Verlagsort	New York
Sprache	englisch
Maße	153 x 229 mm
Gewicht	460 g
Einbandart	Paperback
Themenwelt	Recht / Steuern ► EU / Internationales Recht
	Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht
	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	1-118-03750-2 / 1118037502
ISBN-13	978-1-118-03750-8 / 9781118037508
Zustand	Neuware