Trends for a Sustainable and Resilient Wine Tourism Industry
Springer International Publishing (Verlag)
978-3-032-16333-2 (ISBN)
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Wine tourism stands at a decisive crossroads. Confronted with climatic constraints, digital transformation, evolving visitor expectations, and heightened social responsibility, the sector occupies a strategic position within broader sustainability and resilience agendas.
This book offers a comprehensive, multidisciplinary examination of these transitions. Drawing on recent theoretical advances and empirical studies from diverse wine regions worldwide, it highlights pathways shaping the future of wine tourism. Addressing environmental adaptation, business model innovation, entrepreneurship, digital and phygital experience design, accessibility, destination governance, and cultural mediation, the chapters reveal a shift from product-oriented logics to the co-creation of meaningful, inclusive, and transformative experiences. Wine tourism emerges as a dynamic ecosystem that generates sustainable value.
Intended for professionals and scholars in wine, tourism, marketing, communication, management, information technology, and education, this volume combines analytical depth with strategic insight. It invites readers to reimagine wine tourism as both a laboratory for innovation and a lever for sustainable territorial development capable of addressing the ecological, economic, and societal challenges of the twenty-first century.
Coralie Haller is an associate professor of entrepreneurship and information systems management at EM Strasbourg Business School, University of Strasbourg, France. She oversees the European Master in Tourism, Wine, and Agrifood Management. Founder and holder of the Chair in Wine and Tourism, she also serves on the French National Committee for Wine Tourism and on the Cultural Route of the Council of Europe, Iter Vitis.
Léo-Paul Dana is professor at Dalhousie University (Canada) and at ICD Business School of Paris (France). He is also associated with the Chaire ETI at Sorbonne Business School (France). A graduate of McGill University (Canada), he has served as a Marie Curie Fellow at Princeton University (USA) and Visiting Professor at INSEAD.
Marc Dressler is a professor of business administration and entrepreneurship at the University of Ludwigshafen (Germany) and is heading the MBA program on Wine Sustainability & Sales.Prof. Dressler looks back on a longstanding practical experience as a top-management consultant and entrepreneur. His scientific focus is on strategy, organization, innovation, and sustainability.
Vladi Finotto is an associate professor of strategy and entrepreneurship at the Ca Foscari University of Venice (Italy). He is the co-director of the Masters program in Management and Strategies for the Food and Wine Sector and one of the co-founders of the Agrifood Management and Innovation Lab, a research center on the food and wine industry at the department of Management where he focuses on innovation, entrepreneurship, and regional development.
Christine Mauracher is full professor of agricultural economics at the Ca Foscari University of Venice (Italy). She is the director of the Agrifood Management and Innovation Lab and co-director of the Masters program in Culture of Food and Wine. Current research interests include agri-food economics and marketing, consumer behavior, and wine tourism, digitalization of SMEs in the food industry.
Introduction .- Part I: Global Challenges and Sustainability in Wine Touris.- Island Wine Tourism in the Face of Climate Change: Perceived Risks and Adaptation Measures.- Policy Regimes: An Absent Actor in Wine Business and Tourism Studies.- Restorative Capacity of Wine Regions.- Wine & tourism business models as strategic lever when reaching out for international customers.- Innovation Typologies in the Wine Tourism Industry: The Case of Bodegas Volver (Spain).- Setting up a tourism-driven public-private partnership in a wine tourism destination: the case of Königswinter.- Part III: Experiences and Accessibility.- The Phenomenon of Virtual Wine Tourism Experiences.- Accessibility in Wine Tourism: The Current State of Research and Actions to Improve.- Coup de Photo: The Role of Visuals in Attracting Tour
| Erscheint lt. Verlag | 31.3.2026 |
|---|---|
| Reihe/Serie | Tourism, Hospitality & Event Management |
| Zusatzinfo | XVII, 143 p. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Themenwelt | Naturwissenschaften ► Biologie ► Ökologie / Naturschutz |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Schlagworte | Event Management • Hospitality • Tourism • Tourism management • wine |
| ISBN-10 | 3-032-16333-1 / 3032163331 |
| ISBN-13 | 978-3-032-16333-2 / 9783032163332 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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