Ecological Marketing in EU Cities
Seiten
2026
Routledge (Verlag)
9781041003007 (ISBN)
Routledge (Verlag)
9781041003007 (ISBN)
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This book provides a comprehensive knowledge of eco-marketing in large cities of the European Union.
It explains how environmental marketing becomes a strategic tool for building sustainable development in cities. The book explores theoretical foundations such as green marketing and sustainable branding, emphasizing the connection between people, planet, and profit. It also analyses diverse city-specific marketing strategies that balance economic growth with environmental protection. In addition to this, the book includes case studies evaluating the effectiveness of these strategies and provides practical recommendations for improving urban ecological indicators like air and water quality, waste management, and green space availability. The focus is on a multi-level governance to foster sustainable urban development.
Ecological Marketing in EU Cities will appeal to urban planners, marketing professionals, local government officials, sustainability consultants, academic researchers, and students interested in environmental marketing, sustainable urban development, and city branding strategies.
It explains how environmental marketing becomes a strategic tool for building sustainable development in cities. The book explores theoretical foundations such as green marketing and sustainable branding, emphasizing the connection between people, planet, and profit. It also analyses diverse city-specific marketing strategies that balance economic growth with environmental protection. In addition to this, the book includes case studies evaluating the effectiveness of these strategies and provides practical recommendations for improving urban ecological indicators like air and water quality, waste management, and green space availability. The focus is on a multi-level governance to foster sustainable urban development.
Ecological Marketing in EU Cities will appeal to urban planners, marketing professionals, local government officials, sustainability consultants, academic researchers, and students interested in environmental marketing, sustainable urban development, and city branding strategies.
Magdalena Tomala is Associate Professor in the Department of Management and Computer Modelling, Kielce University of Technology, Poland. She conducts research on governance in public policies and international relations.
Introduction 1. Introduction to Eco-Marketing 2. Marketing Strategies in European Union Cities 3. Analysis of Marketing Activities from an Ecological Perspective 4. Improving Ecological Indicators in Large Cities 5. Conclusion
| Erscheint lt. Verlag | 14.5.2026 |
|---|---|
| Reihe/Serie | Routledge Studies in Urbanism and the City |
| Zusatzinfo | 6 Tables, black and white; 17 Line drawings, black and white; 3 Halftones, black and white; 20 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Naturwissenschaften ► Biologie ► Ökologie / Naturschutz |
| Naturwissenschaften ► Geowissenschaften ► Geografie / Kartografie | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-13 | 9781041003007 / 9781041003007 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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