"Harvard Business Review" on Green Business Strategy

Harvard Business School Press (Autor)

Buch | Softcover

204 Seiten

2007
Harvard Business Review Press (Verlag)
978-1-4221-2108-5 (ISBN)

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Green Business Strategy is no longer an option; the future depends on it. This collection gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda.

Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda.

Erscheint lt. Verlag	1.11.2007
Reihe/Serie	Harvard Business Review
Zusatzinfo	Illustrations
Sprache	englisch
Maße	137 x 208 mm
Gewicht	227 g
Themenwelt	Naturwissenschaften ► Biologie ► Ökologie / Naturschutz
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-4221-2108-9 / 1422121089
ISBN-13	978-1-4221-2108-5 / 9781422121085
Zustand	Neuware