The Twin Digital and Green Transition

Business, Consumers and Policy

Anna Visvizi, Marzanna K. Witek-Hajduk, Yves Wautelet (Herausgeber)

Buch | Hardcover

322 Seiten

2026
Edward Elgar Publishing Ltd (Verlag)
978-1-0353-6427-5 (ISBN)

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The digital and green transitions are reshaping our world. But how do they interact, and what do they mean for consumers, businesses and governments? This book introduces the key themes of the digital and green transition and explains why and how they matter. Leading international scholars across disciplines argue that to understand the twin transition, inter- and multi-disciplinary approaches are needed, whereby conceptual and empirical insights must be integrated.

Each chapter provides practical, evidence-based insights into the processes and developments that underlie the twin transition. The book maps these changes within everyday life, business strategy and government action, explaining why working across sectors and disciplines is key to managing the twin transition effectively. Contributors adopt a mixed-methods approach, analysing survey data, case studies and qualitative content, as well as structural equation and simulation models. This book lays the groundwork for future study and policy reflection, highlighting the importance of inclusive, evidence-based strategies for sustainable, equitable and effective digital and green transitions.

The Twin Digital and Green Transition is a necessary resource for scholars and students of environmental policy, digital transformation, sustainability studies, innovation management and governance. It is also highly beneficial for policymakers, public sector leaders, business practitioners and consultants.

Edited by Anna Visvizi, SGH Warsaw School of Economics, Poland and Effat University, Kingdom of Saudi Arabia, Marzanna K. Witek-Hajduk,SGH Warsaw School of Economics, Poland and Yves Wautelet, Professor in Information Systems, KU Leuven, Belgium

Contents
Preface xiv
Introduction
1 Twin transition and its contexts: consumers, organizations,
policymaking 2
Anna Visvizi, Marzanna K. Witek-Hajduk and Yves Wautelet
PART I THE TWIN DIGITAL AND GREEN TRANSITION:
CONSUMERS’ PERSPECTIVE
2 Consumers’ perception of MNCs’ environmental
sustainability and its influence on brand reputation 17
Anna Grudecka, Anna Napiórkowska and Marzanna K. Witek-Hajduk
3 The impact of recommendation systems on the retail market:
the consumer perspective 37
Kamil Harla
4 Exploring environmental CSR initiatives in shaping tourists’
environmentally responsible behavioural intention: the
mediating role of sense of environmental responsibility 59
Ahmed Bostani, Najaf Ali Turabi and Baqiatullah
PART II THE TWIN DIGITAL AND GREEN TRANSITION:
BUSINESSES’ PERSPECTIVE
5 Digitalisation of Polish SMEs supported by EU funds from
2014–2024: What picture evolves from publicly available data? 81
Magda Górska Grginović and Agnieszka Dembicka-Niemiec
6 Hyper-personalisation as a part of the sustainable business
model in Industry 5.0 100
Izabella Krzemińska and Jakub Rzeźnik
7 Transforming European healthcare: the system’s digital and
green evolution 116
Małgorzata Stefania Lewandowska, Arkadiusz Michał
Kowalski, Dawid Majcherek and Scott William Hegerty
8 Born digital after the pandemic: rethinking the logic and
dynamic capabilities behind their strategies 139
Natalia Wojciechowska
9 Exploring CSR’s impact on circular economy practices
through sustainable development practices via the moderating
role of green corporate image 158
Syed Hussain Murtaza and Azhar Ali
10 Transition towards sustainability: a case study of the Polish
energy sector 181
Bartosz Sobik
PART III THE TWIN DIGITAL AND GREEN TRANSITION:
THE PUBLIC SECTOR AND POLICYMAKING
PERSPECTIVES
11 Twin transition and education: whither (or wither) AI in
education? 194
Jan Baťko, Dominik Frolík, Lucie Rohlíková, Jana
Vejvodová, Michaela Voltrová and Viola Vrbová
12 Next generation business ecosystem: AI and data-driven
management as enablers 209
Annika Steiber
13 Navigating the New Frontier: Embracing green and digital
transitions as drivers for resilience and innovation 220
Noha Essam Khamis
14 Political narrative of the twin green and digital transitions in
the United Arab Emirates 230
Agnieszka Syliwoniuk-Wapowska
15 Citizen engagement and good governance: a focus on ‘who is
governed’ in the context of the twin transition 248
Jacopo Resti
16 Climate change and politics of blame in Zambia 264
Amon Shakemba
17 The twin transition in public administrations: a case study of
Italian judicial offices 276
Emilia Romeo and Gabriella Piscopo

Erscheint lt. Verlag	28.3.2026
Verlagsort	Cheltenham
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Naturwissenschaften ► Biologie ► Ökologie / Naturschutz
ISBN-10	1-0353-6427-1 / 1035364271
ISBN-13	978-1-0353-6427-5 / 9781035364275
Zustand	Neuware