Place Marketing and Branding

Symbols and Representations

Dominic Medway, Gary Warnaby (Autoren)

Buch | Hardcover

156 Seiten

2026
Edward Elgar Publishing Ltd (Verlag)
978-1-80392-622-3 (ISBN)

Noch nicht erschienen (ca. Februar 2026)
Versandkostenfrei
Auch auf Rechnung

Artikel merken

Taking a multi-disciplinary perspective, this book analyses how places are represented in marketing and branding activities. In an increasingly competitive global contest to attract business investment, residents, and tourist visitors, the authors offer a critical evaluation of the different approaches adopted to represent places at various spatial scales.The book identifies consequent issues relating to the control, consistency, and clarity of place representation by synthesising the potential scope and breadth of such activities in a detailed and accessible way. Using a variety of case studies, Dominic Medway and Gary Warnaby consider the different symbolic forms which can be used for place representation including the toponym (i.e., the place name), flag, map, and icon. From a more managerial perspective they also discuss how places are represented via logos, experience, and the use of immersive technologies. Forward looking, Place Marketing and Branding examines current applications of emerging technologies and how these will be used in the future.

This insightful book is an excellent resource for academics and researchers in a variety of fields including business and management, marketing, geography, urban studies and tourism, and place management. Practitioners in branding agencies, local public administration, and economic development will also find this book’s content informative and instructive.

Dominic Medway and Gary Warnaby, Manchester Metropolitan University, UK

Contents
Introduction
1 Place marketing
2 Place branding
3 Toponym
4 Flag
5 Map
6 Logo
7 Icon
8 Experience
9 ‘Place plus’
Afterword
References

Erscheint lt. Verlag	28.2.2026
Reihe/Serie	New Horizons in Marketing series
Verlagsort	Cheltenham
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Naturwissenschaften ► Geowissenschaften ► Geografie / Kartografie
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-80392-622-8 / 1803926228
ISBN-13	978-1-80392-622-3 / 9781803926223
Zustand	Neuware