Social Media, Technology, and New Generations (eBook)

Digital Millennial Generation and Generation Z

Mary Z. Ashlock, Ahmet Atay (Herausgeber)

eBook Download: PDF

2022
1 Seiten
Bloomsbury Publishing (USA) (Verlag)
978-1-9787-5541-3 (ISBN)

Infos

This book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

Produkt-Details

• Erscheint lt. Verlag: 22.6.2022
• Co-Autor: Leyla Akbas, H. Hale Kunucen, Ralph Merkel, Cristina Miguel, Sophie Nightingale, Anca Serbanescu, Stephanie Smith, Siobhan E. Smith-Jones, Michael G. Strawser, Yi Wang, Kenneth C.C. Yang, Oluwafunmilayo Alakija, Anthony Amedu, Mary Z. Ashlock, Ahmet Atay, Lindsay J. Della, Lauren Dempsey, Brian Gilchrist, Yowei Kang
• Sprache: englisch
• Themenwelt: Naturwissenschaften
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• ISBN-10: 1-9787-5541-4 / 1978755414
• ISBN-13: 978-1-9787-5541-3 / 9781978755413