Protein

The Making of a Nutritional Superstar

Samantha King, Gavin Weedon (Autoren)

Buch | Softcover

224 Seiten

2026
Duke University Press (Verlag)
9781478032922 (ISBN)

Noch nicht erschienen (ca. März 2026)
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Protein is everywhere—praised as a muscle builder, a weight-loss miracle, an anti-aging elixir, and the catch-all solution for everything from exercise recovery to global malnutrition. In Protein, Samantha King and Gavin Weedon argue that protein’s rise to nutritional superstardom has less to do with human dietary needs and more to do with how its indeterminate, adhesive qualities are marshalled towards commerce, scientific, and social imperatives. Tracing its path from nineteenth-century biochemistry to the status it enjoys today, they expose how protein has been marketed as a cure for global hunger, repackaged as an eco-friendly meat alternative, and wielded as a symbol of masculinity in the fitness industry. From whey waste in industrial farming to longevity drugs for aging bodies, Protein unpacks the myths behind the macronutrient and challenges what we think we know about food, health, and the forces that shape our diets.

Samantha King is Professor in the School of Kinesiology & Health Studies at Queen’s University and the author of Messy Eating and Pink Ribbons, Inc. Gavin Weedon is Associate Professor of Sociology of Sport, Health and the Body at Nottingham Trent University.

Acknowledgments vii
Introduction. Protein: A Solution in Search of a Problem 1
1. What is Protein and Why Does It Matter? Mystery and Magnetism from Molecules to Meat 23
2. The Great Protein Fiasco, Then and Now 53
3. From Gutter to Gold: A Political Ecology of the Protein Powder Industry 79
4. A Poverty of Flesh? Sacropenia, Aging, and the Economization of Protein Deficiency 101
5. Protein in the Muscular Manosphere: Supplementation, Self-Optimization, and Micofascism in Men’s Fitness Culture 127
Epilogue. Between Meat Protectionism and Alt-Protein Futurism 149
Notes 161
Bibliography 177
Index

Erscheint lt. Verlag	10.3.2026
Zusatzinfo	12 illustrations
Verlagsort	North Carolina
Sprache	englisch
Maße	152 x 229 mm
Gewicht	445 g
Themenwelt	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Ernährung / Diät / Fasten
	Medizin / Pharmazie ► Gesundheitsfachberufe ► Diätassistenz / Ernährungsberatung
	Naturwissenschaften ► Biologie ► Biochemie
	Sozialwissenschaften ► Soziologie
ISBN-13	9781478032922 / 9781478032922
Zustand	Neuware