Understanding Place and Destination Branding

STELLA KLADOU, Ahmet Uşaklı (Herausgeber)

Buch | Hardcover

190 Seiten

2025
Edward Elgar Publishing Ltd (Verlag)
978-1-0353-2103-2 (ISBN)

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Interdisciplinary and international in scope, this book explores the ways in which branding intersects with identity, politics and the complex relationship with our past. It focuses on providing a comprehensive understanding of the differences and similarities between place and destination branding and looks into changes paving the way to a more resilient future.

Chapters incorporate different methodologies to highlight the importance of conceptual, qualitative and quantitative approaches as well as multiple stakeholder involvement when developing research and strategy in place and destination branding. The book investigates a range of rural, urban and national contexts, moving beyond stereotypes to analyse the role of co-creation and strategic place branding. Ultimately, the book provides clear guidance for future research which will advance the field in the pursuit of sustainability and successfully address challenges in our modern world.

Understanding Place and Destination Branding provides scholars and students of both place and destination branding with a wealth of case studies and theoretical approaches to the topic from different disciplinary perspectives including tourism, urban studies, place management and marketing.

Edited by Stella Kladou, Assistant Professor, Department of Business Administration and Tourism, Hellenic Mediterranean University, Greece and Ahmet Uşaklı, Associate Professor, Department of Tourism Administration, Boğaziçi University, Turkey

Contents
Foreword: place branding as taskscape xvii
1 An overview of place and destination branding 1
Stella Kladou and Ahmet Uşaklı
2 The anatomy of island branding: islands as geographical
entities and as constructs of the mind 13
Angeliki Mitropoulou, Ioannis Spilanis and Thanasis Kizos
3 The place of place branding in heritage and historic tourism
in Brazil 25
Carla Guerrón Montero
4 Historical perspectives on three millenia of branding and
rebranding at the World Heritage Site of Butrint (Albania) 40
Daniel Laven and David Prince
5 Destination branding and cultural tourism: the case of
KwaZulu-Natal province, South Africa 53
Samukelisiwe Nkwanyana, Gugulethu Nkosi and Lwazi Apleni
6 The neglected critical factors in branding tourism
destinations: evidence from Gauteng, South Africa 69
Madiseng Messiah Phori and Michael Kuseni
7 Negative stereotypes as a challenge for destination branding:
insights from industrial cities in Upper Silesia, Poland 87
Mariusz Szubert, Witold Warcholik and Michał Żemła
8 From anti-overtourism measures to branding: insights about
sustainability from Kyoto’s and Barcelona’s destination
management policies 102
Yusuke Ishiguro and Yutaka Nakajima
9 Resilient futures through the development of postcolonial
sites: exploring stakeholders’ perceptions of a leisure
destination 123
Chryso Panayidou
10 Politics and identity: place branding, tourism, and future
challenges 139
Susan L. Slocum
11 The future of place and destination branding 154
Magdalena Florek

Erscheinungsdatum	18.10.2025
Reihe/Serie	Understanding series
Verlagsort	Cheltenham
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Naturwissenschaften ► Geowissenschaften ► Geografie / Kartografie
Themenwelt	Wirtschaft
ISBN-10	1-0353-2103-3 / 1035321033
ISBN-13	978-1-0353-2103-2 / 9781035321032
Zustand	Neuware