A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends

The Mean, Lean Washing Machine

Lucia Gatti, Ludovico Giacomo Conti, Peter Seele (Autoren)

Buch | Hardcover

248 Seiten

2025
Edward Elgar Publishing Ltd (Verlag)
978-1-0353-2823-9 (ISBN)

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Green communication can improve a firm’s reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises.

The book provides a comprehensive list of 39 different aspects of ‘washing’, covering significant topics such as bluewashing, ethicswashing, poorwashing, pinkwashing, wokewashing and blockchainwashing. Chapters uniquely combine a business perspective with a more philosophical outlook, considering the wider implications of organisations not fulfilling important ethical promises, like societal polarisation and change of corporate scope. New concepts like greenlash, greenwashing truthers and greenhushing provide a bigger-picture perspective on this divisive corporate practice.

Academics focusing on management and marketing, particularly green marketing and corporate social responsibility, will find this book to be an insightful read. It is also invaluable to practitioners in corporate communications, and will help policymakers in understanding current washing practices.

Lucia Gatti, Senior Assistant Professor, Department of Economics and Management (DEM), Università di Trento, Trento, Italy, Ludovico Giacomo Conti, PhD candidate, Faculty of Communication, Culture and Society, University of Italian Switzerland (USI), Lugano, Switzerland and Peter Seele, Full Professor of Corporate Social Responsibility and Business Ethics, Faculty of Communication, Culture and Society, University of Italian Switzerland (USI), Lugano, Switzerland

Contents
Foreword from Jean-Patrick Villeneuve (USI Lugano)
1 Introduction to greenwashing
2 Academic accounts of greenwashing
3 All sorts of *washings: a comprehensive overview
4 The washing machine and counting: outlook
Appendix: a short dictionary of *washing phenomena (alphabetic order, only primary definitions)
Reference list

Erscheinungsdatum	28.03.2025
Verlagsort	Cheltenham
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Naturwissenschaften ► Biologie ► Ökologie / Naturschutz
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-0353-2823-2 / 1035328232
ISBN-13	978-1-0353-2823-9 / 9781035328239
Zustand	Neuware