Exploring Mass Communication (eBook)

Connecting with the World of Media

Vincent F. Filak (Autor)

eBook Download: EPUB

2023 | 1., First Edition
1023 Seiten
Sage Publications, Inc (Verlag)
9781544385617 (ISBN)

Inhalt

Part I: Understanding Today′s Media World
Chapter 1: Media Basics: Models and Theories
What Is Media?
How Do We Use Media to Interact?
What Does Media Do to Us?
From Media Consumer to Media Creator
Chapter 2: Media Audiences and Uses
From Age to Interests: A Brief Look at How to Define an Audience
Media Literacy
Why Do We Consume Media?
Is Media Use Risky?
The Era of “Demassification”
Chapter 3: Media Systems and Corporate Ownership
A Basic Overview of Global Media Systems
A Brief History of Media Ownership and Control
Digital Media Disruptors
Impact of Ownership Consolidation
Part II: Traditional Media
Chapter 4: Books: The Original Mass Medium
From Stone Tablets to Digital Tablets: A Brief History of Text
Role of Books
The Process of Developing, Writing, Publishing, and Selling Books
Censorship and the Movement to Ban Books
Jobs in Publishing
Chapter 5: Print Journalism: Newspapers and Magazines
A Brief History of News Publications
Role of Newspapers and Magazines
Is Print Dead or Is It Evolving?
Careers in Print Journalism
Chapter 6: Radio and Other Audio Formats
A Brief History of Audio Media
Television Competition and the Shift to the Niches
Rules and Regulations
The Role of Radio in Society
Jobs in Audio Media
Chapter 7: Movies
A Brief History of Movies
The Role of Movies
How Movies Are Made
Viewer Discretion Advised: Ratings and Social Acceptability
Jobs in Movies and Film Production
Chapter 8: Television
A Brief History of Television
The Many Benefits of Entertainment Television
The Role of Broadcast Journalism
How TV Has Adapted to Technological Advances
Is Television a “Vast Wasteland”?
Jobs in Television
Part III: Digital Media
Chapter 9: The All-Consuming Internet
From Military Tool to Daily Necessity: A Brief History of the Internet
Role of the Internet
Media Monopoly 2.0
The Dark Corners and Negative Consequences of the Internet
Jobs Working with Online Media
Chapter 10: Social Media
From Six Degrees to TikTok: A Brief History of Social Media
Defining and Differentiating Social Media
Examining Social Media Approaches
The Value of Social Media
Uses and Gratifications of Social Media
Jobs Related to Social Media
Chapter 11: Videogames and Gaming as Media
A Brief History of Video Games: From Cathode Rays to Fortnite
Game Typology and Genres
Gaming Crossovers
Role of Video Games
Understanding Flow and the Value of Video Games
Jobs Related to Video Games
Part IV: Strategic Media
Chapter 12: Public Relations and Persuasion
A Brief History of Public Relations
Defining and Explaining Public Relations
Using Persuasion in Public Relations
Key Elements of Successful PR
Communication Tools for Public Relations
Jobs in PR
Chapter 13: Advertising and Marketing
A Brief History of Advertising
Defining and Explaining Advertising
Exploring Advertising Options
Advertising and Society
Jobs in Advertising
Part V: Rules and Values
Chapter 14: Media and the Law
Free Speech, Free Press, and the First Amendment
Beyond the First Amendment: Regulators and Regulations
Defamation, Libel, and Slander
Invasion of Privacy
That’s Mine! Copyright Law and Protections
Jobs in Media Law
Chapter 15: Ethics: What We Value
What Are Ethics and Why Do They Matter?
Some Basic Ethical Models
The Basic Elements of Media Ethics
Working through Ethical Dilemmas
Determining Your Own Approach to Ethics
Jobs in Media Ethics
Glossary
Notes
Index

Produkt-Details

• Erscheint lt. Verlag: 2.1.2024
• Verlagsort: Thousand Oaks
• Sprache: englisch
• Themenwelt: Naturwissenschaften
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Wirtschaft
• Schlagworte: Digital Media • Introduction to Mass Communication • Mass communication • Mass media • Vincent F. Filak
• ISBN-13: 9781544385617 / 9781544385617