Suitably Modern (eBook)

Making Middle-Class Culture in a New Consumer Society

Mark Liechty (Autor)

eBook Download: EPUB

2020
Princeton University Press (Verlag)
978-0-691-22174-8 (ISBN)

Infos

Suitably Modern traces the growth of a new middle class in Kathmandu as urban Nepalis harness the modern cultural resources of mass media and consumer goods to build modern identities and pioneer a new sociocultural space in one of the world's "e;least developed countries."e; Since Nepal's "e;opening"e; in the 1950s, a new urban population of bureaucrats, service personnel, small business owners, and others have worked to make a space between Kathmandu's old (and still privileged) elites and its large (and growing) urban poor. Mark Liechty looks at the cultural practices of this new middle class, examining such phenomena as cinema and video viewing, popular music, film magazines, local fashion systems, and advertising. He explores three interactive and mutually constitutive ethnographic terrains: a burgeoning local consumer culture, a growing mass-mediated popular imagination, and a recently emerging youth culture. He shows how an array of local cultural narratives--stories of honor, value, prestige, and piety--flow in and around global narratives of "e;progress,"e; modernity, and consumer fulfillment. Urban Nepalis simultaneously adopt and critique these narrative strands, braiding them into local middle-class cultural life. Building on both Marxian and Weberian understandings of class, this study moves beyond them to describe the lived experience of "e;middle classness"e;--how class is actually produced and reproduced in everyday practice. It considers how people speak and act themselves into cultural existence, carving out real and conceptual spaces in which to produce class culture.

Produkt-Details

• Erscheint lt. Verlag: 10.11.2020
• Zusatzinfo: 2 maps. 10 halftones.
• Sprache: englisch
• Themenwelt: Naturwissenschaften
• Themenwelt: Sozialwissenschaften ► Ethnologie
• Themenwelt: Sozialwissenschaften ► Pädagogik
• Themenwelt: Sozialwissenschaften ► Soziologie ► Makrosoziologie
• Themenwelt: Sozialwissenschaften ► Soziologie ► Spezielle Soziologien
• Schlagworte: adolescence • Advertising • American middle class • Appadurai, Arjun • Arjun Appadurai • Bangkok • Barthes, Roland • Bollywood • Boutique • British colonialism in South Asia • Butler, Judith • Capitalism • carpet • civil service • Clothing • code switching • Commercialization • commodification • Commodity • commodity market • Competition • consumer • Consumer behaviour • Consumer Capitalism • Consumer economy • Consumer goods • Consumerism • consumer society • consumption • cross-cultural • cultivation effect • Cultural Capital • cultural practice • demand • Development • development aid • Doordarshan • Douglas, Mary • drugs (illegal) • economy • Education • Electronic Media • Embodiment • Employment • Entertainment • ethnic group • Everyday life • Expatriate • Extended family • film industry • Foucault, Michel • Fuglesang, Minou • Gender • Ghimire • Globalization • Hairstyle • Helena Wulff • Household • Housewife • Identity (social science) • Ideology • income • Institution • Japan • Kakar, Sudhir • Kathmandu • Kathmandu Valley • Kett, Joseph • Kluge, Alexander • laborer • Magazines • Market Economy • Marxian economics • Mass media • Mass production • Max Weber • media: and imagination • media assemblage • middle class • Modernity • Moral Economy • movie theater • Musical Hour • Music Video • narrative • Nationalism • Nepali, G. S. • Nepali language • Nepal Television • North India • of education • Politics • Pradhan • Pratyoush Onta • print media • Prostitution • Publication • Public Space • Radio • Radio Nepal • Rana era • Ranas • remittance economy • Residential Area • Restaurant • salary • Schein, Louisa • Shrestha • Simmel, Georg • Sloane, Patricia • Small Business • Smuggling • Social capital • Social Class • social currency • Social Practice • Social Status • Society • Somers, Margaret • South Asia • standard of living • Sumptuary law • sumptuary laws • Tailor • Technology • Television • Thapa, Bhim Sen • The Other Hand • Tourism • travel agency • Upper Class • Video • Viewing (funeral) • Wealth • Weber, Max • Westernization • Wilson, Elizabeth • year • Youth • Youth Culture
• ISBN-10: 0-691-22174-X / 069122174X
• ISBN-13: 978-0-691-22174-8 / 9780691221748