Archipelago Tourism

Policies and Practices

Buch | Softcover

292 Seiten

2017
Routledge (Verlag)
978-1-138-08387-5 (ISBN)

Artikel merken

Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The book asks and seeks to answer such questions as: How to 'sell' a multi-island destination, without risking a message that may be too complex and diffuse for audiences to grab on to? Does one encourage visitors to do 'island hopping'; and, if so, how and with what logistic facilities? How does one ascribe specific island destinations within an overall archipelago brand? Would smaller islands rebel against a composite branding strategy that actually benefits other islands? How does one read or craft transport policies as a function of the 'reterritorialisation' of a multi-island space? This book pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.

Godfrey Baldacchino is Professor of Sociology at the University of Malta, Malta; Island Studies Teaching Fellow and outgoing Canada Research Chair (Island Studies) at the University of Prince Edward Island, Charlottetown, Canada; and Visiting Professor of Island Tourism at the UniversitÃ di Corsica Pasquale Paoli, France.

Editorial: More than Island Tourism; Review Essay: Navigating a World of Islands; I: Mediterranean Sea; 1: Patterns of Transportation for Tourists and Residents in the Aegean Archipelago, Greece; 2: The Malta-Gozo-Comino Story; 3: Tourism Relationships between Sardinia and its Islands; II: Atlantic Ocean; 4: Contrived Complementarity; 5: Cape Verde 2.0; 6: A Tale of Two Guernseys; 7: Remote yet Close; 8: Navigating the Caribbean Archipelago; 9: The Bahamas; III: Pacific Ocean; 10: Competing Islands? The Mamanuca and Yasawa Islands, Fiji; 11: Travel Dynamics in the Hawaiian Archipelago, USA; IV: Indian Ocean; 12: The Potential of Tourist Zones in the Maldives; 13: Travelling the Mascarenes; Conclusion: Archipelagic Tourism

Erscheinungsdatum	15.07.2017
Reihe/Serie	New Directions in Tourism Analysis
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	416 g
Themenwelt	Naturwissenschaften ► Biologie ► Ökologie / Naturschutz
	Naturwissenschaften ► Geowissenschaften ► Geografie / Kartografie
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-138-08387-9 / 1138083879
ISBN-13	978-1-138-08387-5 / 9781138083875
Zustand	Neuware