Clean Tech Clean Profits
Using Effective Innovation and Sustainable Business Practices to Win in the New Low-carbon Economy
Seiten
2010
Kogan Page Ltd (Verlag)
978-0-7494-6117-1 (ISBN)
Kogan Page Ltd (Verlag)
978-0-7494-6117-1 (ISBN)
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Clean Tech, Clean Profits provides a unique assessment of the role of innovation in developing profitable business strategies. Through sustainable initiatives, green policies and a growing awareness of climate change, the book provides expert commentary on effective and profitable practice in the world's new low-carbon economy.
The squeeze on carbon is beginning in earnest. By 2020, we will have made a start on running our homes, workplaces and vehicles in smarter and less polluting ways. By 2050, we should have reconfigured how we generate power, conserve water and manage waste. But talk of an 80% cut in carbon emissions remains an extraordinarily ambitious goal, particularly when new economic powers like China and India are added to the equation.
Ideas for switching to a low-carbon world are bound to take numrous forms: they could be new breakthroughs or a re-working of existing techniques; a flash of insight or a response to regulatory or consumer pressure. For businesses, the challenge is to find a way of commercializing these ideas. Although their scale can be small and the set-up costs high, the overall potential of this shift is enormous, as evidenced by the amount of private capital and public funds looking for clean technology in which to invest.
Clean Tech, Clean Profits is a practical guide for entrepreneurs, innovators, designers and investors looking to bring clean technologies to market. Drawing on a wide range of expertise and experience in strategy, technology, branding, intellectual property, design and finance, it provides clear insight on how companies can best position themselves for the growth in the clean techindustry.
The squeeze on carbon is beginning in earnest. By 2020, we will have made a start on running our homes, workplaces and vehicles in smarter and less polluting ways. By 2050, we should have reconfigured how we generate power, conserve water and manage waste. But talk of an 80% cut in carbon emissions remains an extraordinarily ambitious goal, particularly when new economic powers like China and India are added to the equation.
Ideas for switching to a low-carbon world are bound to take numrous forms: they could be new breakthroughs or a re-working of existing techniques; a flash of insight or a response to regulatory or consumer pressure. For businesses, the challenge is to find a way of commercializing these ideas. Although their scale can be small and the set-up costs high, the overall potential of this shift is enormous, as evidenced by the amount of private capital and public funds looking for clean technology in which to invest.
Clean Tech, Clean Profits is a practical guide for entrepreneurs, innovators, designers and investors looking to bring clean technologies to market. Drawing on a wide range of expertise and experience in strategy, technology, branding, intellectual property, design and finance, it provides clear insight on how companies can best position themselves for the growth in the clean techindustry.
Adam Jolly is a business writer and editor, specialising in the management of growth, innovation, technology and risk. He has produced titles for many of Britain's leading business organizations, and his work appears regularly in the national press. He is the consultant editor of The Growing Business Handbook and The Handbook of European Intellectual Property Management, both published by Kogan Page.
| Erscheint lt. Verlag | 3.8.2010 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 178 x 248 mm |
| Gewicht | 700 g |
| Themenwelt | Naturwissenschaften ► Biologie ► Ökologie / Naturschutz |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-10 | 0-7494-6117-9 / 0749461179 |
| ISBN-13 | 978-0-7494-6117-1 / 9780749461171 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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Buch | Hardcover (2025)
Hanser (Verlag)
CHF 69,95
