From Awareness to Commitment in Public Health Campaigns (eBook)

The Awareness Myth

Myleea D. Hill, Marceline Thompson-Hayes (Autoren)

eBook Download: PDF

2017
1 Seiten
Bloomsbury Publishing (USA) (Verlag)
979-8-216-22376-4 (ISBN)

Infos

Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).

Produkt-Details

• Erscheint lt. Verlag: 27.6.2017
• Sprache: englisch
• Themenwelt: Medizin / Pharmazie ► Gesundheitswesen
• Themenwelt: Studium ► Querschnittsbereiche ► Prävention / Gesundheitsförderung
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• ISBN-13: 979-8-216-22376-4 / 9798216223764