Aesthetic Clinic Marketing in the Digital Age

From Meta to AI

Wendy Lewis (Autor)

Buch | Hardcover

122 Seiten

2024 | 2nd edition
CRC Press (Verlag)
978-0-367-40565-6 (ISBN)

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Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field.

This second edition features:

NEW chapters on hot topics you need to know
MORE tips, charts, tables, and resources
UP-TO-THE-MINUTE strategies for success

Wendy Lewis is the Founder & President of Wendy Lewis & Co Ltd Global Aesthetics Consultancy since 1997, a strategic marketing communications group in New York City specializing in the beauty, wellness and aesthetics categories Wendy is a frequent speaker, course instructor, moderator, and presenter at conferences, webinars and panels in the US and globally. She serves as an Advisor to the Scientific Committee of the FACE Conference & Exhibition in the U.K., and as an Advisor to the Aesthetic Tech Forum from Octane. She is also the founder of the popular LinkedIn group, ‘Global Aesthetics Professionals’, which has over 7,000 members at the time of this printing. Wendy lives in New York City.

Preface

About The Author

Other publications from Wendy Lewis

Introduction: Evolution of the Aesthetic Market

Modern Aesthetic Patient Experience

Business of Branding & Rebranding

Strategic Primer for Digital Marketing

Optimizing the Marketing Mothership

Content Marketing Pearls for Platforms

Social Media Strategies Revisited

Now Entering the Metaverse

Multimedia Communication in Action

Future Proof Your Practice With AI

Appendix

Glossary of Marketing and AI Terms for Aesthetic Businesses

Index

Erscheinungsdatum	18.04.2024
Zusatzinfo	1 Line drawings, color; 17 Line drawings, black and white; 1 Illustrations, color; 17 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	178 x 254 mm
Gewicht	910 g
Themenwelt	Medizin / Pharmazie ► Allgemeines / Lexika
	Medizinische Fachgebiete ► Chirurgie ► Ästhetische und Plastische Chirurgie
	Medizin / Pharmazie ► Medizinische Fachgebiete ► Dermatologie
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	0-367-40565-2 / 0367405652
ISBN-13	978-0-367-40565-6 / 9780367405656
Zustand	Neuware