Dead Wrong
John Wiley & Sons Inc (Verlag)
978-1-394-15060-1 (ISBN)
In Dead Wrong: Diagnosing and Treating Healthcare’s Misinformation Illness, a team of health misinformation experts delivers a first-hand account of the dangers posed by false narratives and snake oil in the face of deadly healthcare crises, like the COVID-19 pandemic. In the book, you’ll explore the challenges facing those who fight to restore truth to a place of primacy in the United States healthcare system, the strategies they use, and the lessons you can draw from their real-world stories.
In this revised edition you’ll learn:
How misinformation threatens organizational revenues, reputation, and patient health
How to leverage existing systems to combat misinformation while meeting quality measures and boosting patient acquisition
How to implement strategies for systemic change through new quality measures, research initiatives, and elevating healthcare professionals as authoritative voices for truth
Based on feedback from leading healthcare executives, the book provides clearer frameworks for connecting anti-misinformation efforts to revenue generation and cost savings, offering practical pathways for healthcare leaders to protect both patient welfare and organizational sustainability in an era where scientific truth and institutional trust face unprecedented challenges.
Perfect for clinicians, public health leaders, health-tech leaders, and health marketers, Dead Wrong will also earn a place in the libraries of media professionals and community leaders with an interest in keeping the American public healthy and vibrant.
GEETA NAYYAR, MD, MBA, is a nationally recognized healthcare technology leader who has served as chief medical officer for Salesforce and AT&T. She has been featured on CNN, CBS, and ABC. TOM CASTLES and JACK MURTHA are the founders of Map Change, a thought leadership agency specializing in healthcare and technology. Their work has advanced the industry's top companies and innovators.
Foreword by Dr. Joseph Kvedar vii
Preface ix
Chapter 1 A Fatal Misconception 1
Chapter 2 Pandemic of Lies 19
Chapter 3 Our Tainted History 35
Chapter 4 New Traumas, Old Wounds 53
Chapter 5 A Shock to the Healthcare System 69
Chapter 6 Trust and Empathy 87
Chapter 7 Reverse- Engineering Dark Magic 107
Chapter 8 Healthcare’s Human Stories 125
Chapter 9 The Pursuit of Change 143
Chapter 10 Doing No Harm 165
Chapter 11 Healthcare’s Reckoning Is Here 177
Notes 195
Acknowledgments 221
About the Authors 227
Index 229
| Erscheinungsdatum | 05.10.2023 |
|---|---|
| Co-Autor | Tom Castles, Jack Murtha |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 150 x 231 mm |
| Gewicht | 408 g |
| Themenwelt | Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie |
| Medizin / Pharmazie ► Gesundheitswesen | |
| Betriebswirtschaft / Management ► Spezielle Betriebswirtschaftslehre ► Versicherungsbetriebslehre | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-394-15060-1 / 1394150601 |
| ISBN-13 | 978-1-394-15060-1 / 9781394150601 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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