Frugal Innovation in Healthcare

How Targeting Low-Income Markets Leads to Disruptive Innovation

Aditi Ramdorai, Cornelius Herstatt (Autoren)

Buch | Softcover

XVII, 168 Seiten

2016 | 1. Softcover reprint of the original 1st ed. 2015
Springer International Publishing (Verlag)
978-3-319-36796-5 (ISBN)

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This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) - the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

Introduction.- Bottom of the Pyramid Concept: Taking Stock.- Disruptive Innovations Theory.- Methodology and Research Process.- Study 1: BOP as a Source for Disruptive Innovations.- Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations.- Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations.- Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid Markets.- Discussion of Findings and Conclusion.- Appendix.

Erscheinungsdatum	14.10.2016
Reihe/Serie	India Studies in Business and Economics
Zusatzinfo	XVII, 168 p. 14 illus., 9 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Medizin / Pharmazie ► Gesundheitswesen
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
Schlagworte	business and management • Emerging Markets/Globalization • GE Healthcare • health care management • Health Economics • India • Industrial applications of scientific research and • Innovation/Technology Management • Market Research • Organizational ambidexterity • Paradox Theory • Political Economy • Research and Development Management • Resource Allocation • Social and ethical issues • Social Policy • Tata Group
ISBN-10	3-319-36796-X / 331936796X
ISBN-13	978-3-319-36796-5 / 9783319367965
Zustand	Neuware