From Numbers to Words

Reporting Statistical Results for the Social Sciences

Susan Morgan, Tom Reichert, Tyler R. Harrison (Autoren)

Buch | Softcover

126 Seiten

2016
Routledge (Verlag)
9781138638082 (ISBN)

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This invaluable resource guides readers through the process of creating scholarly, publishable prose from the results of quantitative experiments and investigations. It delves into the issues commonly encountered when reporting the results of statistical experiments and investigations, and provides instruction re the representation of these results in text and visual formats. This unique research companion serves as a must-have reference for advanced students doing quantitative research and working with statistics, with the goal of writing up and publishing their findings; it also serves as a useful refresher for experienced researchers.

Susan E. Morgan is the Associate Dean for Research as well as the Director for the Center for Communication, Culture, and Change, and a Full Professor in the Communication Studies department in the School of Communication at the University of Miami in Coral Gables, Florida. Her research interests involve the design and evaluation of persuasive messages targeting health behavior change in multicultural populations. Tom Reichert is Department Head, Advertising and Public Relations, and the Athletic Association Professor of Advertising in the Grady College of Journalism and Mass Communication at the University of Georgia. His research interests include advertising and mass communication content and effects. He has written or edited seven books about major issues and concerns regarding the uses and effects of advertising on professional practice and culture. Tyler R. Harrison is Professor in Communication Studies at the University of Miami. His research interests focus on the design of communication processes and systems to improve individual, organizational, and societal outcomes. His work in this area has focused on health communication and conflict management.

How to Use This Book

Frequently Asked Questions about Reporting Statistics

Descriptive Information

Reliabilities

Correlation

Nonparametric Statistics

Parametric Statistics

Presenting Results Visually

Conclusion

Appendices:

Summary chart of Statistics

What to Report

Abbreviations

Suggested Syntax

Erscheinungsdatum	21.11.2015
Verlagsort	London
Sprache	englisch
Maße	152 x 229 mm
Gewicht	204 g
Themenwelt	Sachbuch/Ratgeber ► Sport
	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
	Medizin / Pharmazie
	Sozialwissenschaften ► Kommunikation / Medien
	Sozialwissenschaften ► Soziologie ► Empirische Sozialforschung
ISBN-13	9781138638082 / 9781138638082
Zustand	Neuware