Healthcare
Market Dynamics, Policies and Strategies in Europe
Seiten
2015
De Gruyter Oldenbourg (Verlag)
978-3-11-041468-4 (ISBN)
De Gruyter Oldenbourg (Verlag)
978-3-11-041468-4 (ISBN)
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book. Relevant market entry strategies are explained in light of crucial determinants of international business decision making.
Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe. Taking a unique cross-country perspective the authors figure out critical success factors for relevant stakeholders. Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law. He holds a Doctorate in Business Administration from the Freie Universität Berlin in Germany and gained his habilitation (post-doctoral qualification) at the Vienna University of Economics and Business, Austria. Slawomir Smyczek is Marketing Professor at the University of Economics in Katowice (Poland), where he earned his Ph.D. In 2010, the Polish Prime Minister awarded his habilitation thesis as the best in the field of economics in the entire country.
Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe. Taking a unique cross-country perspective the authors figure out critical success factors for relevant stakeholders. Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law. He holds a Doctorate in Business Administration from the Freie Universität Berlin in Germany and gained his habilitation (post-doctoral qualification) at the Vienna University of Economics and Business, Austria. Slawomir Smyczek is Marketing Professor at the University of Economics in Katowice (Poland), where he earned his Ph.D. In 2010, the Polish Prime Minister awarded his habilitation thesis as the best in the field of economics in the entire country.
Prof. Dr. Mario Glowik (Berlin School of Economics and Law); Prof. Dr. Slawomir Smyczek (Univ. of Economics, Katowice, Poland)
| Erscheint lt. Verlag | 19.5.2015 |
|---|---|
| Zusatzinfo | 28 col. ill., 41 b/w tbl. |
| Verlagsort | Berlin/München/Boston |
| Sprache | englisch |
| Maße | 170 x 240 mm |
| Gewicht | 571 g |
| Themenwelt | Medizin / Pharmazie ► Allgemeines / Lexika |
| Medizin / Pharmazie ► Gesundheitswesen | |
| Studium ► Querschnittsbereiche ► Prävention / Gesundheitsförderung | |
| Wirtschaft | |
| Schlagworte | Aufsatzsammlung • Basic Medical Science • Basic Medical Science, other • Belgien • Beziehungsmarketing • Career education • Delivery of Health Care • Deutschland • DGS • Economics • economics, finance, business & management • Economics, Finance, Business and Management • Economics, Medical • E-Health • Einzelne Wirtschaftszweige, Branchen • English Language • Europa; Wirtschaft • Europe • EU-Staaten • Gesundheitsmarketing • Gesundheitsmarkt • Gesundheitsökonomie • Gesundheitspolitik • Gesundheitsvorsorge • Gesundheitswesen • Großbritannien • Health • Health & safety issues • Healthcare • Health Care • Hospital • Industrial relations, health & safety • industry & industrial studies • Interdisciplinary approach in education • Kommerzialisierung • Konsumentenverhalten • Krankenhausmanagement • LANGUAGE ARTS & DISCIPLINES • Literacy • Logistik • Marketing • Medical • Medical Care • Medical economics • MEDICAL / General • Medicine • Medicine: general issues • Nonprofit-Management • Online-Marketing • Patient • Patienten • Performance-Management • Polen • Pre-clinical medicine: basic sciences • Schweden • Steglich • Übungsbuch • Verbraucherverhalten • vocational education |
| ISBN-10 | 3-11-041468-6 / 3110414686 |
| ISBN-13 | 978-3-11-041468-4 / 9783110414684 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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