Health Industry Communication

New Media, New Methods, New Message

Nancy J. Hicks, Christina M. Nicols (Autoren)

Buch | Softcover

318 Seiten

2011
Jones and Bartlett Publishers, Inc (Verlag)
978-0-7637-7892-7 (ISBN)

Titel erscheint in neuer Auflage

Artikel merken

Zu diesem Artikel existiert eine Nachauflage

Health Industry Communication

Nancy J. Hicks, Christina M. Nicols

2016

Buch | Softcover

CHF 172, ⁰⁰

zur Neuauflage

Health Industry Communication:New Media, New Methods, New Message is a one-of-a-kind textbook and fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 3 -degree view of the world of health communication as well as a look at special topics that impact health communicators.Four sections cover over 25 topics--contributed by authors from both private and public health organizations--in Institutional Communication and Marketing, Consumer Communication and Social Marketing, Communication to Achieve Policy Change, and Media and Measurement. Some of the unique topics include "Building a National Brand in Pediatric Healthcare," contributed by an author from a well-known children's hospital and a look at efforts to achieve federal policy change through advocacy and communication. Review the complete list of topics at www.jblearning.com, keyword: Hicks.

Senior Vice President and Director of Strategic Planning and Research, Hager Sharp

Verlagsort	Sudbury
Sprache	englisch
Gewicht	510 g
Themenwelt	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie
	Medizin / Pharmazie ► Gesundheitswesen
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Sozialwissenschaften ► Pädagogik
ISBN-10	0-7637-7892-3 / 0763778923
ISBN-13	978-0-7637-7892-7 / 9780763778927
Zustand	Neuware