The Beginnings of Communication Study in America

A Personal Memoir

Wilbur Schramm (Autor)

Buch | Softcover

218 Seiten

1997
SAGE Publications Inc (Verlag)
9780761907169 (ISBN)

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Considered by most to be the founder of the field of communication studies, Wilbur Schramm could not be more qualified to write The Beginnings of Communication Study in America. This momentous new work acknowledges the seminal contributions of four inspirational scientists whose theories and methods were the foundation for the discipline called communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt Lewin, and Carl I. Hovland. This final collection of Wilbur Schramm′s perspective in its unfinished form, contains many of his personal insights on the field of communication. The editors have supplemented this volume posthumously by providing a chapter that completes the story of how communication study spread among U.S. Universities, and also contains an exceptional account of the story of Schramm himself, as the founder of communication, and the widespread agreement on his preeminence. The Beginnings of Communication Study in America will fulfill a great need for students, and researchers in mass communication, communication theory, and speech who are interested on the origins and history of communication study, and the significance of Wilbur Schramm′s work.

Editor′s Foreword
PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA
The Forefathers of Our Forefathers - Wilbur Schramm
Harold D Lasswell
Politics, Power, and the Significant Symbol
Paul F Lazarsfeld
From Market Research to Media Effects to Social Reinforcement
Kurt Lewin
Field Theory, Groups, and Communication
Carl I Hovland
Experiments, Attitudes, and Communication
The Heritage They Left Us
PART TWO: THE ESTABLISHMENT OF COMMUNICATION STUDY IN AMERICA
Wilbur Schramm - Steven H Chaffee and Everett M Rogers
The Founder
Institutionalization of Advanced Communication Study in American Universities

Erscheint lt. Verlag	8.4.1997
Verlagsort	Thousand Oaks
Sprache	englisch
Gewicht	340 g
Themenwelt	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
	Mathematik / Informatik ► Informatik ► Theorie / Studium
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
ISBN-13	9780761907169 / 9780761907169
Zustand	Neuware