Smarter Together
Cambridge University Press (Verlag)
978-1-009-73458-5 (ISBN)
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When a chatbot lies about an airline's bereavement policy, who is to blame? When an AI-generated painting wins a state art competition, what does it mean to be a creator? Our relationship with artificial intelligence is not just technical; it's profoundly human. Smarter Together is your essential guide to the hidden psychology behind the AI revolution. Drawing on insights from neuroscience, behavioral science, and their popular NYU courses, the authors reveal how intelligent systems are designed to mirror our thinking, feeling, and decision-making. Through unforgettable case studies, this book unpacks the new equations of trust, the cognitive biases that shape our choices, and the cultural forces defining AI's promise and challenge. Moving from theory to practice, it provides a vital toolkit for designing and marketing AI products that augment, rather than replace, human intelligence.
Michael Clarke is a senior product leader at Shopify with prior experience at Google, Facebook, Netflix, and BlackBerry. He has led initiatives across AI, marketplaces, and international product strategy, holds several patents, and has published in leading human–computer interaction journals. He holds a Ph.D. in Sociology and teaches Psychology and AI at New York University. Manuel Garcia-Garcia is the Global Science Lead at Ipsos, where he integrates AI and psychology to deliver transformative insights through innovative research and education. A renowned speaker, educator, and author, his work connects science to practical application, establishing him as a prominent voice in the realm of psychology and AI. He holds a Ph.D. in Cognitive Neuroscience. Michael Joffe is a technology marketer focused on how AI is reshaping creativity, work, and everyday life. At Google, he has led product marketing and go-to-market strategy for emerging AI solutions across YouTube ads and the Android ecosystem. He teaches Psychology and AI at New York University, USA, bridging academic research with industry practice.
List of Figures; Acknowledgements; Preface; Part I. AI and Consumer Psychology: 1. Cognition; 2. Emotion; 3. Trust; 4. Decision Making; 5. Creativity; 6. Prediction; Part II. Designing, Building and Marketing AI Products: 7. Building Great AI Experiences; 8. Marking AI Products; 9. Working with AI; 10. AI and Culture; Conclusion; Smarter Together Workshops; References; Index.
| Erscheint lt. Verlag | 31.5.2026 |
|---|---|
| Zusatzinfo | Worked examples or Exercises |
| Verlagsort | Cambridge |
| Sprache | englisch |
| Gewicht | 250 g |
| Themenwelt | Geisteswissenschaften ► Psychologie |
| Informatik ► Theorie / Studium ► Künstliche Intelligenz / Robotik | |
| Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
| ISBN-10 | 1-009-73458-X / 100973458X |
| ISBN-13 | 978-1-009-73458-5 / 9781009734585 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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