A Research Agenda for Using Generative AI in Tourism and Hospitality

Haywantee Ramkissoon, Ranjit Singh, Juman Iqbal (Herausgeber)

Buch | Hardcover

176 Seiten

2026
Edward Elgar Publishing Ltd (Verlag)
978-1-0353-3030-0 (ISBN)

Infos

Elgar Research Agendas outline the future of research in each area. Leading scholars are given the space to explore their subject in provocative ways and map out the potential directions of travel. They are relevant but also visionary.
This timely Research Agenda examines how Generative AI (GAI) is radically changing tourism and hospitality businesses and customer expectations. Expert contributors critically analyse the advantages and associated risks of using GAI across the industry and its impacts for consumers.


Exploring key synergies between theory and practice, authors evaluate the way GAI is currently being used within tourism and hospitality. Outlining both opportunities and challenges, authors use a variety of international case studies to illustrate the adoption of GAI in businesses, from augmented tourist experience and engagement, to travel bias and destination diversity. Ultimately, chapters present practical strategies and actionable insights for the industry and highlight areas for further research.


This Research Agenda is a valuable resource for students and scholars of tourism and hospitality studies. It is also beneficial for tourism and hospitality professionals, providing foundational knowledge for effective integration of GAI into operations and future planning.

Autor

Edited by Haywantee Ramkissoon, Fellow of the Peer Review College, British Academy of Management, UK; Professor, School of Management, College of Business & Law, The Adelaide University, Australia; Distinguished Visiting Professor, School of Tourism and Hospitality, College of Business and Economics, University of Johannesburg, South Africa and Visiting Professor, Centre for Research and Innovation in Tourism (CRiT), Taylor’s University, Malaysia, Ranjit Singh, Department of Tourism and Travel Studies, Berhampur University and Juman Iqbal, Indian Institute of Management Vishakapatnam, India

Produkt-Details

• Erscheint lt. Verlag: 28.4.2026
• Reihe/Serie: Elgar Research Agendas
• Verlagsort: Cheltenham
• Sprache: englisch
• Maße: 156 x 234 mm
• Themenwelt: Informatik ► Theorie / Studium ► Künstliche Intelligenz / Robotik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 1-0353-3030-X / 103533030X
• ISBN-13: 978-1-0353-3030-0 / 9781035330300
• Zustand: Neuware