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Innovative Business Strategies

In the Era of Digital Transformation
Buch | Hardcover
200 Seiten
2026
Routledge (Verlag)
978-1-041-23432-6 (ISBN)
CHF 157,10 inkl. MwSt
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A comprehensive study on the impact of digital transformation on business management, the book addresses management issues in the face of the dynamic development of technology and digitalisation. It discusses how companies should adapt their strategies and structures to a changing business environment where technology plays a key role.
Innovative Business Strategies: In the Era of Digital Transformation explores how technology is transforming business operations and organizational management. To thrive in the digital world, companies need to be flexible, forward-thinking, and above all, human-centred. The book examines four key areas for attaining these goals:



Traditional management approaches are insufficient in today's digital landscape. Companies must adopt innovative management models incorporating artificial intelligence, Big Data, and digital platforms to maintain competitiveness. These technologies enable process automation and data-driven decision-making, though implementation faces challenges including high costs and resistance to change.
Sustainable innovation is a strategic necessity rather than voluntary action. This dual-externality innovation type requires balancing environmental protection with enterprise competitiveness, demanding both internal management changes and external stakeholder engagement.
Corporate finance should evolve beyond traditional profit optimization, incorporating digitization, sustainability, and decision psychology. Modern financial management requires adaptability to dynamic market conditions while considering broader strategic implications.
Humanoid robots are a growing presence in enterprises. There should be focus on human-centric, ethical implementation approaches that augment rather than replace human capabilities while addressing privacy, bias, and accountability concerns.

Business management today is as much about understanding technology as it is about making thoughtful and ethically sound choices. This book shows a way for organizations to remain effective by building strategies based on clarity, responsibility, and respect for the people involved, both within and outside the organization.

Dr Judyta Kabus is an assistant professor at Jan Długosz University, Częstochowa, Poland. Dr. Joanna Antczak is an assistant professor at the Jarosław Dąbrowski Military University of Technology in Warsaw. Dr. Ida Skubis is an assistant professor at the Silesian University of Technology, Poland. Dr. Monika Zajkowska is an assistant professor at the Warsaw School of Economics, College of Management and Finance.

1. Innovative Business Management Models in Cyberspace 2. Sustainable Innovation in Digital Environment: Determinants and Conditions of Development 3. Enterprise Financial Management in the Digital Age 4. Humanoid Robots in Enterprises 5. Conclusion

Erscheint lt. Verlag 1.5.2026
Zusatzinfo 9 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 156 x 234 mm
Themenwelt Mathematik / Informatik Informatik Netzwerke
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-041-23432-5 / 1041234325
ISBN-13 978-1-041-23432-6 / 9781041234326
Zustand Neuware
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