A Casebook of E-commerce and Digital Economy

Buch | Hardcover

681 Seiten

2026
Springer Verlag, Singapore
978-981-95-4777-7 (ISBN)

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This book compiles 49 real-life examples of companies to showcase the best practices and lessons learned by Chinese enterprises in pursuing innovative development in the era of the digital economy, highlighting digital transformation and cross-border e-commerce. The selected cases revolve around various aspects of the digital economy, including digital healthcare, digital scenic areas, intelligent manufacturing, digital finance, digital supply chains, etc., covering diverse scenarios of digital transformation, as well as cross-border brands, logistics, marketing, live streaming, and other operational strategies. These cases deeply portray how representative enterprises leverage their own capabilities, combine digital technologies, and explore new paths for development and growth. The excellent experiences and methods of these case enterprises provides valuable guidance for global practitioners in the digital economy; each case is structured, standardized, and narratively written, which can serve as practical examples for research and teaching in related professional fields such as e-commerce and the digital economy.

Professor Jianlin Zhang, Doctoral Supervisor, serves as the Executive Dean of Alibaba Business School at Hangzhou Normal University. He holds the position of Vice Chairman of the Teaching Steering Committee for E-commerce in Higher Education under the Ministry of Education. He is also Director of the Case Center for E-commerce and Digital Economy in Higher Education Institutions, and Director of the Case Center for Digital Economy and Management at the China Information Economics Society. Furthermore, Professor Zhang is the Director of the Practical Education Teaching Base for Business and Management Students under the Ministry of Education. He is the Head of the National First-class Program in E-commerce and the Head of the National First-class Course in Online Retail. As an E-commerce Expert for the Ministry of Commerce, his advisory roles extend to the provincial and municipal levels, where he serves as the Vice Chairman of the Teaching Steering Committee for E-commerce in Higher Education, Zhejiang Province, Vice President of the Zhejiang Provincial Society of Enterprise Management, and Chairman of the Hangzhou E-commerce Expert Consultation Committee.

Chapter 1. Privacy Computing Enables Data Sharing: Basebit.ai Promotes the Digital Transformation of Medical Treatment Digital transformation.- Chapter 2. Anker Innovations: User Insight and Ultimate Innovation, Create the Brand Benchmark.- Chapter 3. iFLYTEK: Using AI to Start the Second Growth Curve of Enterprises.- Chapter 4. The Secret of East Buy Holding Limited's Explosive Fire.- Chapter 5. Consumer Insight with DTC: The Cross-border Brand Hisense Goes Abroad.- Chapter 6. "Numbers" Share the Same Color as "Green Mountains": Sanyou Mine's Journey of Efficiency and Green Development.- Chapter 7. Deeply Ploughing Internal Strength, Meeting the External Demand: QuVideo Technology Road to Go Global.- Chapter 8. Being at the Forefront and Daring to Take the Lead, Digital Transformation is at the Right Time: The Road of Transformation of the Centennial "Zongzi" Heart in Wufangzhai.- Chapter 9. Chapter 9. A Case of New Forces in Cross-border E-commerce Platforms - Taking Temu as an Example.- Chapter 10. Empowerment Power to Digital Scenic Spot: The Oriental Pearl Creates an Immersive Experience in Cultural Travel Metaverse.- Chapter 11. Digital Intelligence Empowering and Moving Towards New: Digital Advancement Journey for Faw Jiefang.- Chapter 12. Choose Data and Move at the Right Time: Kutesmart's Digital Transformation Path.- Chapter 13. From Women's Clothing Brand Leader to Comprehensive E-commerce Upstart: SHEIN's Fashion Transformation Path.- Chapter 14. Sailvan Times: Deep Cultivation across the Border for More than Ten Years, Technology Drives Thousands of Sails.- Chapter 15. Social and E-commerce: How Shopee Emerged as a Rising Star in the Southeast Asian.- Chapter 16. Zheshang Securities: Create a Digital Future and Share Growth Achievements.- Chapter 17. Brand Going Abroad: How to Build an International Brand for Senbo E-commerce?.- Chapter 18. New Trends in Cross-Border E-commerce: Red's E-commerce Revolution.- Chapter 19. Bridge, Incubate, Empower - Miduoqi Global Boosts the Ecology of "Chongqing Goods" Going Global.- Chapter 20. From the "Dad's Car", Look at the Breakthrough Road of the Zero-to-One Success of Li Auto.- Chapter 21. Lazada: Alibaba's First Experimental Field for "Going Global", Cross Border Integration of Digital Technology.- Chapter 22. EFUTON: The Smart Supply Chain Innovation of the Pioneers of the Ancient Tea-horse Road on the Internet.- Chapter 23. Meetsocial: Expert in AI Driven Overseas Digital Marketing Services.- Chapter 24. Inheritance and Breakthrough - Hisense Group's Digital Transformation Path.- Chapter 25. S'YOUNG: A Digital Journey with Dual Platform Ecology.- Chapter 26. World First: From Full-link Services to Ecological Construction, Third-party Payment Platforms Has Great Potential to Empower Companies to Go Global.- Chapter 27. Digital Construction Empowering the Future: The "Activation" Road of Digital Palace Museum Relics.- Chapter 28. From Information Silos to Interlink: Blockchain Empowerment Sinopec Archive System Trusted Ecological construction.- Chapter 29. Strolling Sanyou Group: Digitized and Intelligent Picture Slowly Unfold.- Chapter 30. Innovation and Efficiency: Luoxin Pharmaceutical's Digital Transformation.- Chapter 31. TikTok Shop's Breakthrough in the Southeast Asian Cross-border E-commerce Market.- Chapter 32. From Traditional Hosiery "Manufacturing" to Digital "Intelligent Manufacturing": The Transformation and Upgrading Road of Dongfang Baifu.- Chapter 33. Xingxi Technology: The Quasi-Unicorn Enterprise for "Cross-Border Live Broadcast + Brand Going Overseas".- Chapter 34. Integration of Digitalization and Intelligence and Empowering "Intelligence" in "Control": The Way and Technique of Dicastal Intelligent Manufacturing.- Chapter 35. Innovation-driven, Temu's Overseas Surge Path.- Chapter 36. Warm Chicken Soup - The Digital Transformation Path of Laoxiang Chicken.- Chapter 37. Pinduoduo: Digital Transformation of Agricultural Supply Chain.- Chapter 38. Under the Digital Wave, Zheshang Securities Leads the New Direction of Risk Control Transformation.- Chapter 39. Digital Printing: Digital Printing: Exploration of the Servitization of the Manufacturing Industry of Zhejiang Yuanse Plds.- Chapter 40. Social Media and E-commerce Integration and Innovation - ByteDance's Platform Economy Strategy.- Chapter 41. Wuxiao Electronic Commerce: The Path to Digital Transformation for Rural Enterprises.- Chapter 42. Embarking Across Borders, Raising the Artistic Bar: ESG Empowers LETRIGHT to Break through with Resilience.- Chapter 43. Mabang Technology: A Professional Full-process Solution Provider for Cross-border E-commerce.- Chapter 44. Shian Cloud Merchant: Pure and Natural, Excellence in Salt - The Digital Transformation of a Traditional State-Owned Enterprise.- Chapter 45. YBVEG - Innovative Practice in the Digital Transformation of Bulk Agricultural Supply Chains.- Chapter 46. Intelligent Beverage Production Line: Wahaha Takes the First Step in Digitalization.- Chapter 47. Nebula Corporation: Helping the Digital Transformation of the Energy Industry.- Chapter 48. How to Address the Challenges of Digital Transformation: State Power Investment Asset Management Corporation.- Chapter 49. Road to Digital Transformation of Wafangdian E-commerce Industrial Park for Boosting the Upward Movement of Agricultural Products.

Erscheint lt. Verlag	28.3.2026
Reihe/Serie	Management for Professionals
Zusatzinfo	253 Illustrations, color; 14 Illustrations, black and white
Verlagsort	Singapore
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Mathematik / Informatik ► Informatik
	Sozialwissenschaften ► Soziologie ► Empirische Sozialforschung
	Wirtschaft ► Allgemeines / Lexika
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Business model innovation • Case Studies • Digital Marketing • digital platforms • Electronic Commerce
ISBN-10	981-95-4777-6 / 9819547776
ISBN-13	978-981-95-4777-7 / 9789819547777
Zustand	Neuware