Social Media (eBook)

How to Engage, Share, and Connect

Regina Luttrell (Autor)

eBook Download: EPUB

2025
336 Seiten
Bloomsbury Publishing (USA) (Verlag)
978-1-5381-6713-7 (ISBN)

Infos

Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice. Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, "e;sticky"e; social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. New features of the fifth edition include:* Chapter 4: Generative AI covers the technology's uses and implications for strategic communication* Chapter 7: Storytelling in Social Media emphasizes the art of crafting narratives that resonate with audiences* Sticky Social Media boxes apply chapter concepts to real brand cases* ROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action boxes feature case studies of strategic, integrated PR, social media, and digital campaigns* Storytelling: Communicate, Captivate, Connect boxes provide insight into how storytelling enhances communication strategiesOnline resources (bloomsbury.pub/luttrellsocialmedia5e) include lecture slides and other teaching materials for instructors and students.

Produkt-Details

• Erscheint lt. Verlag: 21.8.2025
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 1-5381-6713-1 / 1538167131
• ISBN-13: 978-1-5381-6713-7 / 9781538167137