The Need to Rename Tech
Springer International Publishing (Verlag)
978-3-032-05154-7 (ISBN)
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This book is about words that fool us into thinking that the digital technologies we use every day are beautiful, benign, and consequence-free. The collection shows how metaphors used by Big Tech to promote digital technologies are reductive or misleading. With a commitment to social justice, the contributors rename digital technologies in order to subvert Big Tech s branding. Each chapter discusses a specific technology, rechristening it in a way that points explicitly to the social and political harms it is associated with. The alternative vocabularies that are proposed draw attention to what these technologies bring about, providing a means of resisting Silicon Valley s claims about what people and organisations should buy and experience.
Robin Mansell (FAcSS, FBA) is Professor Emerita, London School of Economics and Political Science. She holds a Doctorate Honoris Causa, University of Fribourg and is recipient of the
Chapter 1: Introduction.- Part 1: Predicting.- Chapter 2: Ableist Technology.- Chapter 3: AIEEE!.- Chapter 4: HealthcAIre.- Part 2:Optimising.- Chapter 5:Spectrumscape.- Chapter 6:Technosolutionist Urbanism.- Part 3:Predicting.- Chapter 7:Watching the Well Run Dry: Digital Settler Colonialism.- Part 4:Predicting.- Chapter 8:Automated Predeterminations.-Chapter 9: Fabulation.- Chapter 10: Hypothetical Images.- Part 5: Saving.- Chapter 11: Access Gatekeeper.- Chapter 12: Altman s Golem.- Chapter 13: Servants of Capitalism.- Chapter 14: Servants of Capitalism.- Chapter 15: Parts & Labours.- Chapter 16 : Xtreme Streaming.- Chapter 17: Conclusion.
| Erscheinungsdatum | 29.11.2025 |
|---|---|
| Zusatzinfo | VI, 305 p. 16 illus., 9 illus. in color. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 148 x 210 mm |
| Themenwelt | Informatik ► Theorie / Studium ► Künstliche Intelligenz / Robotik |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Big Tech • Branding • ChatGPT • Digital technologies • Media Studies • metaphors • Silicon Valley |
| ISBN-10 | 3-032-05154-1 / 3032051541 |
| ISBN-13 | 978-3-032-05154-7 / 9783032051547 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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