AI Business Strategy

A Managerial Guide to Success

Thomas Hutzschenreuter, Tim Lämmermann (Autoren)

Buch | Softcover

186 Seiten

2025
Routledge (Verlag)
978-1-041-14162-4 (ISBN)

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This book equips you with essential knowledge to strategically adopt and leverage today’s machine learning-based AI systems. Drawing on several years of research with globally leading corporations, it provides an innovative guide to developing your own AI business strategy. It is packed with diverse strategy examples and hands-on worksheets to help you turn newly gained insights into immediate, practical action.

Thomas Hutzschenreuter is a chaired professor of strategic and international management at the Technical University of Munich, Germany. He has consulted for many leading companies across industries with a particular emphasis on AI technologies, digitization, transformation, growth, and internationalization. Tim Lämmermann is a doctoral candidate at the chair of strategic and international management at Technical University of Munich, Germany. His expertise predominantly lies at the intersection of strategic management and artificial intelligence.

Preface, Introduction Chapter 1: Why You Need an AI Business Strategy, Fundamentals for Dealing with AI Business Strategies Chapter 2: Understanding Business Strategies, Chapter 3: Understanding Today’s AI Systems The AI Business Strategy Frame© Chapter 4: How to Initiate Your AI Business Strategy, Chapter 5: How to Formulate Your AI Business Strategy, Chapter 6: How to Implement Your AI Business Strategy, Chapter 7: How to Stay Strategically Flexible for AI, Outlook

Erscheinungsdatum	08.11.2025
Zusatzinfo	17 Tables, black and white; 49 Line drawings, black and white; 2 Halftones, black and white; 51 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	370 g
Themenwelt	Informatik ► Theorie / Studium ► Künstliche Intelligenz / Robotik
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-041-14162-9 / 1041141629
ISBN-13	978-1-041-14162-4 / 9781041141624
Zustand	Neuware