Management Information Systems: Managing the Digital Firm, Global Edition (Book)

Kenneth Laudon, Jane Laudon, Carol Traver (Autoren)

Buch | Softcover

560 Seiten

2025 | 18th edition
Pearson Education Limited (Verlag)
978-1-292-48259-0 (ISBN)

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For courses in Introduction to Information Systems. A case-based approach to IS in business today. Management Information Systems: Managing the Digital Firm provides a comprehensive introduction to Information Systems that draws connections between MIS and business performance. The authors present real-world case studies that explain how well-known companies use IT to solve problems and achieve their objectives. This real-world approach helps students develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results.

The 18th Edition has been updated to cover important contemporary topics including the latest on AI, sustainability and analytics.

About our authors Kenneth C. Laudon (BA, Stanford University; PhD, Columbia University) was a Professor of Information Systems at New York University’s Stern School of Business, where he taught courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets for more than 30 years. He also authored numerous books dealing with e-commerce, information technology, information systems, organizations and society, as well as more than 40 articles concerned with the social, organizational and management impacts of information systems, privacy, ethics and digital technology. Ken’s work has had a lasting influence on the MIS field and although he has passed away, his ideas continue to infuse the content of the text. Jane Price Laudon (BA, Barnard College; MA, Harvard University; PhD, Columbia University) is a management consultant in the information systems area and the author of 7 books. She has taught at Columbia University and New York University’s Stern School of Business. Her special interests include systems analysis, data management, MIS auditing, software evaluation and teaching business professionals how to design and use information systems.

Part 1. Organizations, Management and the Networked Enterprise

Information Systems in Global Business Today
Global E-Business and Collaboration
Information Systems, Organizations and Strategy
Ethical and Social Issues in Information Systems

Part 2. Information Technology Infrastructure

IT Infrastructure and Emerging Technologies
Foundations of Business Intelligence: Databases and Information Management
Telecommunications, the Internet and Wireless Technology
Securing Information Systems

Part 3. Key System Applications for the Digital Age

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
E-commerce: Digital Markets, Digital Goods
Artificial Intelligence
Enhancing Decision Making with Data Analytics and Business Intelligence

Part 4. Building and Managing Systems

Building Information Systems
Making the Business Case for Information Systems and Managing Projects
Managing Global Information Systems

Erscheinungsdatum	24.10.2025
Verlagsort	Harlow
Sprache	englisch
Maße	216 x 276 mm
Gewicht	1199 g
Themenwelt	Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
ISBN-10	1-292-48259-1 / 1292482591
ISBN-13	978-1-292-48259-0 / 9781292482590
Zustand	Neuware