AI for Public Relations
Kogan Page Ltd (Verlag)
978-1-3986-2503-7 (ISBN)
- Noch nicht erschienen (ca. Mai 2026)
- Versandkostenfrei
- Auch auf Rechnung
- Artikel merken
Artificial Intelligence is rapidly transforming every single industry, and public relations is no exception. This book provides agencies and practitioners with the guidance they need to embrace the change in order to both create efficiencies and manage risk.
Edited by two leading experts in the field, this contributed collection addresses the urgent need for practical guidance on how to embrace and embed artificial intelligence into the public relations industry. Providing clear guidance for mid-level and senior leaders, AI for Public Relations combines practical and tactical implementation advice alongside strategic considerations for the future of practice. This is the first comprehensive guide designed to help practitioners navigate the operational and reputation management aspects of AI adoption.
Covering topics on the practical implementation of AI such as using it in content creation, planning and measurement and public relations management, this book also delves into issues around broader organisational adoption and governance such as managing and mitigating the risk AI poses to relationships and reputation. AI for Public Relations features real-world examples from organizations such as The BBC, Rolls Royce, The University of Cambridge, The New York Times and the UK Government Communication Service.
Ben Verinder is founder and managing director of Chalkstream, a reputation research and management agency based near Watford, UK. He is a founder member of the CIPR AI in PR panel and the creator of the first AI and Reputation Leadership course. Stephen Waddington is a professional advisor at Wadds Inc. and PhD researcher at Leeds Business School. Based in London, UK, he was previously the President of the CIPR and Managing Director at Metia Group. Stephen is a Chartered PR Practitioner, an Honorary Fellow of the CIPR and a Fellow of the PRCA.
Section - ONE: Understanding the Landscape
Chapter - 01: AI Transformation in Public Relations: Key Challenges and Opportunities
Chapter - 02: Understanding the AI Technology and Tools Landscape for Public Relations
Chapter - 03: Impact of AI on the Future of Public Relations
Section - TWO: Practical Implementation
Chapter - 04: Using AI in Content Creation
Chapter - 05: AI in Planning and Measurement
Chapter - 06: AI for Public Relations Management
Section - THREE: Organizational Adoption
Chapter - 07: Building AI-Ready Teams
Chapter - 08: AI Adoption in an Agency Environment
Chapter - 09: AI Adoption Within In-House Teams
Section - FOUR: Governance and Risk Issues
Chapter - 10: Developing, Implementing and Measuring your AI Policy
Chapter - 11: How to Manage and Mitigate the Risks of AI to Relationships and Reputation
Chapter - 12: How to Manage AI Vendor Relationships
Section - FIVE: Future Directions
Chapter - 13: The Contribution of Public Relations to Shaping AI’s Role
Chapter - 14: Approaches to Future Adoption
| Erscheint lt. Verlag | 3.5.2026 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 666 g |
| Themenwelt | Informatik ► Theorie / Studium ► Künstliche Intelligenz / Robotik |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-3986-2503-5 / 1398625035 |
| ISBN-13 | 978-1-3986-2503-7 / 9781398625037 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
