Virtual Engagement
Managing Seamless Marketing with Technology
Seiten
2025
Business Expert Press (Verlag)
978-1-63742-858-0 (ISBN)
Business Expert Press (Verlag)
978-1-63742-858-0 (ISBN)
Contemporary insights into virtual marketing deliver a deep dive into technology-driven e-commerce strategies for B2C and B2B sectors. Emphasizing cost-effective customer engagement, the discussion integrates global case studies and emerging market practices to illustrate innovative approaches to business modeling.
Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.
Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.
Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.
Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.
Dr. Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Visiting Professor at Boston University, Boston, Massachusetts. He has to his credit several books and research papers published in refereed international journals. Dr. Rajagopal has been conferred the Overseas Indian Award (Pravasi Bhartiya Samman Award) in 2023 for outstanding contribution in the field of Education. This is the highest honor conferred by the President of India in acknowledgement of the outstanding achievement in the field of Education in India and overseas destinations.
| Erscheinungsdatum | 19.07.2025 |
|---|---|
| Verlagsort | Sterling Forest |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Themenwelt | Mathematik / Informatik ► Informatik ► Datenbanken |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-63742-858-8 / 1637428588 |
| ISBN-13 | 978-1-63742-858-0 / 9781637428580 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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