Stop Wasting Research (eBook)

Maximize the Product Impact of Your Organization's Customer Insights

Jake Burghardt (Autor)

eBook Download: EPUB

2025
319 Seiten
Rosenfeld Media (Verlag)
978-1-959029-93-9 (ISBN)

Infos

Why do crucial customer insights often fail to drive product decisions? The answer: wasted research. Jake Burghardt identifies the insidious root causes of research waste, giving actionable ideas to increase the impact of siloed research. Youll learn to enhance collaboration, maximize learning, and drive research-informed product launches. Anyonefrom UX researchers and insight generators to data scientists and CX analystswill benefit from these crucial customer insights.Who Should Read This BookThis book is for anyone whos seen too many important customer insights that failed to drive next steps in their business. Its for leaders and practitioners who want to experiment with new ways to increase their organizations research use in product development and delivery. Specifically, its perfect for researchers from any discipline from UX to CX to sales to data science. Its also a must-read for leaders of product, design, marketing, and engineering anyone who wants to improve decision-making based on available customer research. And that includes operations people.TakeawaysUncover tools and methods to reduce research waste.Learn how to find and use hidden research that might have lasting impact on your organization.Discover knowledge-consolidating tools and requirements for repositories.Increase the impact of any type of customer research on your organization.Note the special IDEA sections that show possible actions to choose based on what makes sense for your current resources and organizational contextSee You Might Be Asking sidebars, which give answers to common questions.Search for Imagine a Way Forward sidebars that highlight special scenariostelling a story of action ideas as step-by-step narratives.Look for insightful interviews from experts in the field.Read the chapter summaries of key proposals to get more value from research, including a distillation of what success might look like.

Produkt-Details

• Erscheint lt. Verlag: 24.6.2025
• Vorwort: John Cutler
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik
• Schlagworte: Accountability • adaptability • all-in-one research • analysis support • atomized research • backstage data vaults • centralized insights • citable insights • citation patterns • confidential research • content repositories • continuous rediscovery • Customer Experience • customer fundamental insights • Customer Insights • Customer Journey Maps • customer research • data governance • data interoperability • Data Management • democratized research • design operations • DesignOps • Design research • durable research • echo readouts • evidence shares • Findability • impact stories • impact tracking • in-depth citation • Informed Consent • insight consolidators • insight mindshare • insight misuse • insight prioritization • instrumental impacts • internal research • Jobs to Be Done • JTBD • justification impacts • just-in research • key area reports • Key Performance Indicators • knowledge management • KPI • Market Research • Metadata • metrics • minimal citation • Minimal Viable Taxonomy • open insights • organizing research • outside research • parallel model • people who do research • planners backlogs • planning outputs • prioritizing insights • problems-to-solve insights • Product Managers • Product Planning • proof of impact • PWDR • Qualitative research • quantitative research • reorganizations • reorgs • report consolidators • report libraries • research analysis • research citations • research data collection • research democratization • research findability • Research Governance • Research Impact • research metadata • research operations • ResearchOps • research repository • research security • research self-service • research silos • Research Standards • Research Study • research tools • research usability • research value • research waste • rotating spotlights • sensitive research • traceable research • underserved populations • User Experience • User Research • UX • ux research • VOC • Voice of the Customer
• ISBN-10: 1-959029-93-2 / 1959029932
• ISBN-13: 978-1-959029-93-9 / 9781959029939