Sales and Service Digital Transformation

The Arrival of CRM3.0 Era

Jun Yang (Autor)

Buch | Hardcover

256 Seiten

2025
Springer Nature Switzerland AG (Verlag)
978-981-96-5960-9 (ISBN)

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This book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises. It elaborates on sales in the digital era from different perspectives such as theoretical systems, business models, value output, and digital tools, as well as how to serve digital innovation and transformation.

This book involves lots of charts, combined with cases of industry innovation and transformation of typical enterprises, to provide reference and inspiration for managers and practitioners in business especially who are in demand of digital transformation for enterprises, as well as the readers in business schools.

Jun Yang engaged in the research and development, consulting, delivery, and sales of CRM products since 1999. Yang Jun is Senior CRM Expert in the Microsoft and previously served as the Senior Director of Haier's Global Service Digital Transformation (leading Haier's largest service transformation project in 10 years) and Director of IBM GBS Siebel CRM in China. As Member of Siebel's core engineering team, Yang Jun is participated in the development of first ever zero-footprint, sim-ship, smart web client CRM - Siebel 7.0 and participated in the numerous CRM projects of Wall Street financial clients in Siebel Canada. Served clients include: Haier, Merrill Lynch, Goldman Sachs, Allstate, TASLY Pharmaceutical, Midea, Great Wall Motor, Yutong Bus, Hikvision, NCI, CMBC, China Construction Bank, CITIC Trust, Oriental Asset Management, Huatai Securities, Ningbo Bank, Sinolink Securities, Merck Sharp Dohme, Canon.

1. The Arrival of CRM3.0 Era.- 2. CRM3.0- B2B Sales Digital Transformatio.- 3. CRM3.0 Service Digital Transformation.- 4. Building CRM3.0 Support System.- 5. Best Practices and Case Study.

Erscheinungsdatum	17.07.2025
Zusatzinfo	135 Illustrations, color; 30 Illustrations, black and white
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Informatik ► Office Programme ► Outlook
	Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
	Wirtschaft ► Allgemeines / Lexika
Schlagworte	B2B • B2C • CRM • CRM3.0 • digital sales transformation • Digital Service Transformation • Digital transformation • Microsoft • Sale • Service
ISBN-10	981-96-5960-4 / 9819659604
ISBN-13	978-981-96-5960-9 / 9789819659609
Zustand	Neuware