Communication and Relationships

Luciano Giannini (Autor)

Buch | Softcover

96 Seiten

2025
Our Knowledge Publishing (Verlag)
978-620-8-58691-1 (ISBN)

Titel nicht im Sortiment

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The research analytically investigates, in the context of a digital social network, the extent to which the way an institution's persona is presented and the relationship established between those who encode and those who decode the messages favours the understanding of these messages and motivates concrete actions, beyond the act of communication on the internet. The Curitiba City Hall Facebook page - nicknamed Pref's by users of this digital social network - is the persona of the master's thesis case study. The fanpage was selected because of its success since 2014 (with fans even among residents of other localities, who follow the posts and have made it have more followers than pages from capitals with larger populations). The posts, prepared and published by a multidisciplinary team, achieved significant numbers of interactions with its users during the period analysed.

He has a master's degree in communication and languages, specialises in digital marketing and online advertising, and is a teacher and psycho-pedagogue. He has been working in the fields of communication, internet, marketing and customer service since 2000. He currently teaches extension courses in digital marketing, customer service and new technologies.

Erscheinungsdatum	29.01.2025
Sprache	englisch
Maße	152 x 229 mm
Gewicht	141 g
Themenwelt	Mathematik / Informatik ► Informatik ► Netzwerke
Themenwelt	Mathematik / Informatik ► Informatik ► Web / Internet
Schlagworte	Communication • Internet • relationships • Social Networks
ISBN-10	620-8-58691-7 / 6208586917
ISBN-13	978-620-8-58691-1 / 9786208586911
Zustand	Neuware