Navigating Collective Intelligence for Sustainable Futures
Business Science Reference
9798369372760 (ISBN)
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Tania Elena González Alvarado is Full Research Professor C T.C. in Marketing and International Business at the University of Guadalajara (Mexico). She has at least three decades of experience, during which she has conducted research activities, directed theses and/or taught at the following universities: Universidad Nacional Autónoma de México, Universidad La Salle, Escuela Bancaria y Comercial and Universidad Complutense de Madrid. Her current research interests are collective intelligence, resilience, the future of work, internal marketing, social value and artificial intelligence. She is the author of more than thirty articles, has co-authored three books and coordinated twelve collective works. Pablo Cabanelas Lorenzo is an Associate Professor of Marketing at the University of Vigo (Spain). He also belongs to the UNAM (México) faculty in the post-graduate studies, and cooperate with different European and Latin-American universities. His current research interests are value creation, industrial marketing, and relationship marketing. He has participated and directed several research projects with different European, National and Regional institutions and companies. His research has been published in several books and journals such as Industrial Marketing Management, Regional Studies, Journal of Business Research, Journal of Business & Industrial Marketing, International Marketing Review, and Journal of Business Research, among others. He acts as associate editor in the Journal of Business and Industrial Marketing and European Research on Management and Business Economics, and guest editor in Reviews of Managerial Science.
| Erscheint lt. Verlag | 29.11.2024 |
|---|---|
| Sprache | englisch |
| Maße | 178 x 254 mm |
| Themenwelt | Mathematik / Informatik ► Informatik |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-13 | 9798369372760 / 9798369372760 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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