Introduction to Cross-Border E-Commerce Ecosystem
Springer Nature Switzerland AG (Verlag)
978-981-96-1164-5 (ISBN)
This book combines the current development status of cross-border e-commerce, proposes the theory of cross-border e-commerce ecosystem, and provides an overall interpretation of cross-border e-commerce from macro, meso, and micro perspectives around core elements. The topics involved in this book include cross-border e-commerce platforms, cross-border logistics, cross-border payments, marketing management, risk management, etc., almost covering the main links of cross-border e-commerce transaction activities, reflecting the cutting-edge trends of cross-border e-commerce at the current stage, and has important theoretical significance and practical value for promoting the development of global cross-border e-commerce.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
Dr. Zhang Xiaheng is a well-known expert in the field of cross-border e-commerce in China, the first engineering PhD in cross-border e-commerce research direction in China, and is one of the earliest and most prolific scholars in the field of Chinese cross-border e-commerce research. Starting from March 2022, he is a full Professor at the School of Business at Northwest University of Political Science and Law. He has published over 100 academic papers and 8 books in the field of cross-border e-commerce. His research has been supported by multiple funds, including the National Social Science Foundation and the Shaanxi Soft Science Research Program, etc.
Introduction.- Cross-Border E-Commerce Ecosystem.- Cross-Border E-Commerce Platform.- Cross-border E-commerce Consumer Behavior.- Cross-Border E-commerce Supply Chain Management.- Cross-Border E-Commerce Payment Management.- Cross-border E-commerce Logistics Management.- Cross-border E-commerce Warehousing and Distribution Management.- Cross-border E-commerce Marketing Management.- Cross-Border E-Commerce Risk Management.
| Erscheinungsdatum | 16.09.2025 |
|---|---|
| Zusatzinfo | 4 Illustrations, color; 30 Illustrations, black and white |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Themenwelt | Informatik ► Office Programme ► Outlook |
| Sozialwissenschaften ► Soziologie ► Empirische Sozialforschung | |
| Wirtschaft ► Allgemeines / Lexika | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Cross border e-commerce • cross-border e-commerce ecosystem • cross-border e-commerce logistics • cross-border e-commerce payments • cross-border e-commerce platforms |
| ISBN-10 | 981-96-1164-4 / 9819611644 |
| ISBN-13 | 978-981-96-1164-5 / 9789819611645 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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