Understanding Video Activism on Social Media

Jens Eder, Britta Hartmann, Chris Tedjasukmana (Autoren)

Buch | Softcover

234 Seiten

2025
Intellect Books (Verlag)
978-1-83595-083-8 (ISBN)

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What political power do videos on social media have? In what ways do they exert influence, shape publics and change political life? And how can committed civil society actors in this field assert themselves against hegemonic discourses, commercial interests, anti-democratic agitation, and authoritarian propaganda? These questions are being debated intensely as social media increasingly dominate global information flows, and videos increasingly dominate social media.

Understanding video activism seems particularly relevant at a time when the internet is undergoing fundamental disruptions. The forms, practices, and opportunities of activism depend on its media environment, which now is changing rapidly and profoundly in terms of its technological basis, ownership, legal regulations, and governmental control.

Jens Eder teaches Media Studies, Aesthetics, and Narrative Theory at the Filmuniversität Babelsberg KONRAD WOLF, Potsdam, Germany. Britta Hartmann teaches Film Studies and Audiovisual Media Cultures at the University of Bonn, Germany. She is one of the founding editors of the journal Montage AV. Chris Tedjasukmana is Professor of Everyday Media and Digital Cultures at the Johannes Gutenberg University of Mainz, Germany.

List of Figures

Acknowledgments

Introduction: The Power of Video Activism

1. The Media Logics of Video Activism: Frames, Forms, and Platforms

Political Contexts and Frames of Video Activism

Common Forms and Types of Activist Videos

The System of Social Media Platforms

The Platform System in the Age of the Splinternet

How to Outsmart Platforms: The Most Boring Viral Video

2. Trajectories of Video Activism: Past and Present

Demanding Representation, Criticizing Capitalism

Participation and a Voice of One’s Own

Political Aesthetics

The Role of Media Technology in the History of Video Activism

Videos Everywhere: Between Empowerment and Disillusionment

3. The Impact of Political Videos: Attention, Affect, Action

Pathways to Impact

Competing for Attention, Overcoming Obstacles

Image Wars in the Discourse on Migration

Political Emotions and the Different Audiences of Activism

4. Activist Video Strategies: From Creation to Networking

Video Aesthetics and Spreadability: A Variety of Effective Forms

The Dynamics of Distribution: Networked Attention and Emergent Narratives

General Video Strategies in the Climate Crisis Discourse

A Case of Strategic Provocation: Rezo’s “Destruction of the CDU”

5. The Diversity of Video Activists: Practices and Communities

Small Media Collectives: Committed and Counterpublic

Influencer Networks: Hybrid and Hypervisible

Large NGOs: Established and Evolving

Hashtag Movements: Polyphonic and Unpredictable

Embracing the Diversity of Video Activism

6. Video Activism and the Public Sphere: Creating Counterpublics

Publics and Counterpublics

Creating Counterpublics: The Case of Black Lives Matter

Expanding the Democratic Public Sphere

7. Video Activism in Times of Upheaval: Toward Diversity in Solidarity

Video Activism at War: Changing Contexts, Shifting Roles

Video Activism Under Pressure

A Plea for Diversity in Solidarity

Notes

Media References

Bibliography

Erscheinungsdatum	29.05.2025
Zusatzinfo	22 Halftones, black and white
Sprache	englisch
Maße	170 x 244 mm
Gewicht	384 g
Themenwelt	Mathematik / Informatik ► Informatik ► Web / Internet
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Sozialwissenschaften ► Politik / Verwaltung
	Sozialwissenschaften ► Soziologie
ISBN-10	1-83595-083-3 / 1835950833
ISBN-13	978-1-83595-083-8 / 9781835950838
Zustand	Neuware