Ethical AI in Marketing
Kogan Page Ltd (Verlag)
978-1-3986-2231-9 (ISBN)
How can you harness AI in marketing while building trust and delivering lasting results?
Ethical AI in Marketing equips mid-career marketing professionals with the strategies, principles and tools to implement AI effectively and ethically. Whether you are launching your first AI initiative or optimizing existing programs, author Nicole Alexander provides a clear framework for developing innovative solutions that uphold brand integrity and drive competitive advantage.
Drawing on real-world examples from Ally, OSF Healthcare, Adobe and Ipsos, it explores how organizations at different stages of AI maturity navigate privacy challenges, governance requirements and audience expectations. You will learn how to:
- Develop AI strategies that align with brand values and long-term goals
- Apply governance frameworks to ensure ethical and compliant practices
- Leverage AI to deliver personalized experiences without compromising trust
- Optimize adoption by balancing innovation with responsible oversight
From navigating privacy considerations to developing governance frameworks, this book helps you apply AI with confidence, build credibility in your organization and advance your career impact in the evolving marketing landscape.
Themes include: AI strategy, ethical marketing, governance, personalization, innovation, trust building
Nicole M. Alexander is a leading voice at the intersection of marketing, technology, and AI ethics. With more than 25 years of experience, she has driven marketing across global organizations-including serving as Global Head of Marketing at Meta and Senior Vice President of Innovation at Ipsos-and now shapes future leaders as an adjunct professor at New York University. Nicole serves on the Board of Directors for The Loveland Foundation and on the Advisory Board for Per Scholas. She is based in New York.
Chapter - 00: Introduction
Section - ONE: Foundations of Ethical AI in Marketing
Chapter - 01: Ethical AI in Modern Marketing
Chapter - 02: Defining Ethical AI Principles for Marketing
Chapter - 03: Human-Centered AI in Marketing
Section - TWO: Turning Principles into Practice
Chapter - 04: Navigating the Challenges and Seizing Opportunities
Chapter - 05: The P.A.C.T Framework: An Ethical AI Marketing Toolkit
Section - THREE: Building Consumer Trust Through Ethical AI Marketing
Chapter - 06: Consumer Trust and Perception of AI in Marketing
Chapter - 07: Ethical Consumer Engagement in AI Marketing
Chapter - 08: Governance and Oversight in Ethical AI Marketing
Section - FOUR: Leading with Integrity and Future-Proofing Marketing
Chapter - 09: Cultivating a Culture of Ethics
Chapter - 10: The Evolving Landscape of AI Tools and Applications
Chapter - 11: Navigating the Horizon: Continuous Learning and Adaptive Strategies
Chapter - 12: Conclusion: A Call to Action for Ethical Leadership
| Erscheinungsdatum | 02.08.2025 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft |
| Informatik ► Theorie / Studium ► Künstliche Intelligenz / Robotik | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Schlagworte | AI Compliance in Marketing • AI-driven Marketing Strategies • AI Ethics in Business • AI Governance in Marketing • AI in Business Leadership • Digital Marketing with AI • Ethical AI in Marketing • Ethical AI Practices • Responsible AI Implementation • Sustainable AI Marketing |
| ISBN-10 | 1-3986-2231-1 / 1398622311 |
| ISBN-13 | 978-1-3986-2231-9 / 9781398622319 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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