The Non-Obvious Guide to Using AI for Marketing

How to Harness the Transformative Power of AI

David Berkowitz (Autor)

Buch | Softcover

175 Seiten

2025
Vicara Books (Verlag)
978-1-64687-186-5 (ISBN)

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The Non-Obvious Guide to AI Marketing offers hands-on guidance for marketing professionals eager to harness the transformative power of AI.

Moving beyond technical jargon, it focuses on actionable insights and practical strategies that enhance marketing efforts. Readers will learn to implement AI to improve efficiency, drive higher sales, and achieve competitive advantage. This essential guide is packed with real-world examples and expert insights, ensuring readers can apply AI effectively in their marketing practices to maximize ROI and stay ahead in the digital marketplace.

DAVID BERKOWITZ is a recognized leader in digital marketing and AI innovation. He founded the AI Marketers Guild, a 2,500-member community dedicated to exploring and implementing AI in marketing. David has held leadership roles with Mediaocean, Storyhunter, Sysomos, Publicis, MRY, and 360i. He has written over 600 columns and spoken at 400+ global events. Based in New York City, David brings a wealth of experience and a unique perspective on AI's role in enhancing marketing strategies.

Erscheinungsdatum	10.03.2025
Reihe/Serie	Non-Obvious Guides
Sprache	englisch
Maße	133 x 191 mm
Themenwelt	Informatik ► Theorie / Studium ► Künstliche Intelligenz / Robotik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
ISBN-10	1-64687-186-3 / 1646871863
ISBN-13	978-1-64687-186-5 / 9781646871865
Zustand	Neuware