Advancing Smart Tourism Through Analytics

Bindi Varghese, Sandhya H. (Herausgeber)

Buch | Softcover

568 Seiten

2024
Business Science Reference (Verlag)
979-8-3693-5089-8 (ISBN)

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The tourism industry is rapidly evolving, driven by technological advancements and the increasing demand for personalized, immersive experiences. However, many businesses need help to effectively harness the power of data analytics and artificial intelligence (AI) to meet these evolving demands. The need for more understanding and expertise in utilizing AI-driven data analytics poses a significant challenge for professionals in the tourism sector, hindering their ability to drive operational efficiency and enhance decision-making. Advancing Smart Tourism Through Analytics provides a revolutionary solution to this pressing challenge. By offering a comprehensive guide that bridges the gap between data analytics, smart tourism, and AI, this book empowers scholars, practitioners, and researchers to unlock the full potential of AI in the tourism industry. With a focus on theoretical foundations and practical implementations, this book equips readers with the skills and knowledge to effectively integrate AI-driven data analytics into their business strategies. This book, targeting practitioners, scholars, and academicians in the field of tourism and hospitality, as well as students in related graduate programs, is an essential resource for those looking to stay ahead in the rapidly changing landscape of smart tourism. Advancing Smart Tourism Through Analytics offers a roadmap for revolutionizing the tourism industry and driving success in the digital age by providing insights into topics such as AI in tourism, intelligent destination management, and sustainable tourism.

Bindi Varghese is a Doctorate in Commerce, specializing in tourism. As an academician and tourism professional, she has over 21 years of academic and one year of Industrial experience. Currently, she is affiliated with Christ University, as an Associate Professor and is the research coordinator at School of Business Management. She has served many educational institutions in South India and has served as a national and international expert, for a decade among the educational institutions of India. Currently, she is actively associated with Indian Tourism Congress (ITC) and Kerala Development Society (KDS), New Delhi. With a passion for research, she has guided MPhil and Ph.D. scholars. The active researches undertaken include; Impact Assessment Studies, Medical Tourism, Destination Management Organization and Ecological Studies. Dr. Bindi completed a major research project on the title “Strategic Intervention of Destination Management Organizations to Enhance Competitiveness of Tourism Destinations– A Model for Karnataka” funded by Christ University. The study has been presented to the Karnataka Government as an annexure. This action research proposes a strategic model to the Government of Karnataka to improve the quality of tourism in the State. Along with her academic expertise, she is also an issue editor for ‘ATNA- Journal of Tourism Studies’, published by Christ University, Bengaluru. She has extensively written for national and international peer-reviewed journals and very well recognized in the academic circle in India. She has authored one book; on Medical Tourism in India: by an international publisher in Germany, and has also contributed chapters to edited books and has published several articles in areas of destination Management, governance, Medical Tourism, E-Tourism etc. To her credit, she has edited a book on “Evolving Paradigms in Tourism and Hospitality in Developing Countries: A Case Study of India”. The book is published by CRC Press, Taylor and Francis group -International publisher in US and released in 2018. As an educationist, with her experience and expertise, she is a frequent invited to address students from other institutions and at various industry summits. Apart from the academic journal, Dr. Bindi also writes for leading newspapers and travel magazines in tourism and hospitality. Dr. Sandhya H is a distinguished academician and researcher currently serving as an Assistant Professor at Christ (Deemed to be University), Bangalore. She holds a PhD in Tourism from the School of Business and Management at Christ University, Bangalore. A testament to her academic excellence, Dr. Sandhya completed her MPhil in Tourism and a Master’s in Tourism Administration (MTA) from Christ University, securing the first rank in both programs. Dr. Sandhya brings a unique blend of industry and academic experience. She has worked with Kuoni SOTC, a leading multinational tour operations company in Bangalore, gaining invaluable insights into the tourism sector. She has over seven years of teaching experience, having held positions at various prestigious colleges and institutions in Kerala. She has also contributed significantly to research, serving as a Research Associate for a Major Research Project on “Strategic Intervention of Destination Management Organizations – State of Karnataka”. Her research interests span Tourism Marketing, Destination Management, Smart Tourism, and Destination Branding. Dr. Sandhya has made substantial contributions to academic literature, with over 10 publications in Scopus-indexed journals and peer-reviewed books.

Erscheinungsdatum	21.05.2024
Sprache	englisch
Maße	216 x 279 mm
Themenwelt	Informatik ► Datenbanken ► Data Warehouse / Data Mining
Themenwelt	Wirtschaft
ISBN-13	979-8-3693-5089-8 / 9798369350898
Zustand	Neuware