Fandom Language Learning

A Digital Transformation of Language Education in the AI Age

Jieun Kiaer, Dr Alfred W. T. Lo (Autoren)

Buch | Hardcover

200 Seiten

2025
Bloomsbury Academic (Verlag)
978-1-350-35540-8 (ISBN)

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Standing at the intersection of fan culture, digital technology, and language learning, this book advocates for a transformative shift in language education in the AI age. Introducing the concept of fandom language learning, it illustrates how enthusiasm for specific interests motivates fans to learn languages, resulting in immersive and personalised learning experiences. Tracing the evolution of digital platforms shows how this has become possible thanks to their pivotal role in transforming language learning from a solitary, traditional endeavour into a vibrant, community-driven practice.

The authors examine the psychological underpinnings of fandom language learning and how emotional engagement and cultural immersion can help to foster motivation. They also weigh the impact of social media and AI on language learning, emphasising the potential for these technologies to smooth the way for more interactive, engaging, and effective language education. Through a translanguaging approach, they also give new perspectives on the ways in which digital platforms enable learners to transcend linguistic boundaries and how fandom learners can harness creative expression and multilingual engagement.

Building on these ideas, Fandom Language Learning also sets out practical guidance for educators on how to use fandom culture to motivate foreign language learning and increase students’ Foreign Language Enjoyment (FLE), envisioning a future where language education is not only more aligned with learners’ passions but also more responsive to the demands of a digital, multilingual world.

Jieun Kiaer is Professor in Korean Language and Linguistics at the University of Oxford, UK. Alfred Weng Tat Lo is an Oxford-Wolfson-Marriott doctoral researcher of East Asian Studies and Applied Linguistics at the University of Oxford, UK, as well as a junior visiting scholar of English Language Education at the Education University of Hong Kong, Hong Kong.

List of Figures
Acknowledgements
1. The Birth of Fandom Language Learning
2. The Technology of Fandom Language Learning
3. The Psychology of Fandom Language Learning
4. The Society of Fandom Language Learners
5. Fandom Language Learners on Social Media: A Translanguaging View
6. AI Fandom: A Digital Transformation
7. Fandom for Language Teaching: Tips for Teachers
Epilogue: More than Languages
Appendix
References
Index

Erscheinungsdatum	05.02.2025
Zusatzinfo	10 bw illus
Verlagsort	London
Sprache	englisch
Maße	162 x 238 mm
Gewicht	460 g
Themenwelt	Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen
	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
	Informatik ► Theorie / Studium ► Künstliche Intelligenz / Robotik
ISBN-10	1-350-35540-2 / 1350355402
ISBN-13	978-1-350-35540-8 / 9781350355408
Zustand	Neuware