Community Building for Marketers
Kogan Page Ltd (Verlag)
978-1-3986-1693-6 (ISBN)
Looking to harness the power of brand communities to boost engagement and loyalty?
Community Building for Marketers is a practical, detailed guide designed for mid-career marketing professionals eager to develop and optimize thriving brand communities. This step-by-step resource provides proven frameworks to help you build community strategies that deliver measurable impact and strengthen customer relationships from expert Areej AbuAli.
You'll learn how to:
- Develop and implement a clear vision, mission and set of values for your community
- Apply principles to start, grow and sustain engaged brand communities
- Define success metrics tailored to your business goals and community type
- Learn from real-world examples including Buffer, Sanity and The TEFL Org
- Optimize community marketing to transform customers into active brand advocates
Filled with actionable tools and expert insights, this book empowers you to lead community initiatives that enhance brand loyalty and drive long-term business growth.
Themes include: Community marketing, brand engagement, customer loyalty, marketing strategy, real-world examples, career growth
Areej AbuAli is the founder of Women in Tech SEO, a global community in marketing and tech. Founded in 2019, Women in Tech SEO has over 10,000 global members and 50,000 followers who connect through online groups and in-person conferences in the UK, Europe and USA. Based in the UK, Areej AbuAli is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate. In 2024, she was awarded a place in the BIMA 100 list for the Champions for Change: People category.
Chapter - 00: Introduction;
Section - ONE: Launching your community;
Chapter - 01: Finding your why;
Chapter - 02: Defining your culture;
Chapter - 03: Choosing your platform;
Section - TWO: Growing your community;
Chapter - 04: Spreading the word;
Chapter - 05: Retaining your members;
Chapter - 06: Connecting through events;
Chapter - 07: Dealing with challenges;
Section - THREE: Scaling your community;
Chapter - 08: Gathering insights;
Chapter - 09: Developing partnerships;
Chapter - 10: Navigating change;
Chapter - 11: Building for the future;
Section - FOUR: Stories from community-first brands;
Chapter - 12: The TEFL org – connecting teachers around the world;
Chapter - 13: Sanity – creating a CMS loved by developers;
Chapter - 14: Buffer – building marketing tools with your customers;
Chapter - 15: Learnings from community leaders;
Chapter - 16: Conclusion;
Chapter - 17: Further resources;
| Erscheinungsdatum | 27.02.2025 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 402 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-3986-1693-1 / 1398616931 |
| ISBN-13 | 978-1-3986-1693-6 / 9781398616936 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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