#DigitalMarket

The influence of the new consumer profile

Fernanda Cirino (Autor)

Buch | Softcover

72 Seiten

2024
Our Knowledge Publishing (Verlag)
9786207318469 (ISBN)

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The aim of this study was to understand and analyze the new forms of sociability on the Internet, through a deeper understanding of cyberculture and cyberspace, to identify the factors driving the growth not only of the digital market in Brazil and Belém, but also the ways in which companies have come to communicate with their clients. Based on the foundations of theorists and thinkers on the digital scene, research was also carried out on the advertising market in Belém, where three advertising agencies in the city were interviewed and analyzed in order to understand the current market situation and demand in the region.

BA in Social Communication - Advertising from the University of Amazonia - UNAMA. Graduating in Law from Faci Wyden College. Passionate about social networks and the way in which humanity changes and adapts to cyber revolutions. Advertising and law for love.

Erscheinungsdatum	04.04.2024
Sprache	englisch
Maße	152 x 229 mm
Gewicht	118 g
Themenwelt	Mathematik / Informatik ► Informatik ► Netzwerke
Themenwelt	Mathematik / Informatik ► Informatik ► Web / Internet
Schlagworte	consumer • Cyberculture • Cyberspace • digital marketplace
ISBN-13	9786207318469 / 9786207318469
Zustand	Neuware