Excel for Marketing Managers

Ivana Taylor, Bill Jelen (Autoren)

Buch | Softcover

176 Seiten

2006
Holy Macro! Books (Verlag)
9781932802139 (ISBN)

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Outlines the Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses. This manual helps marketing managers learn the maths functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools.

The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

Beginnings Time saving tricks Formulas Compiling your survey data Strategy development Disciplining data Competetive analysis Building your case Trade shows Measurement

Zusatzinfo	colour illus
Verlagsort	Uniontown
Sprache	englisch
Maße	205 x 255 mm
Gewicht	462 g
Themenwelt	Informatik ► Office Programme ► Excel
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9781932802139 / 9781932802139
Zustand	Neuware