The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production

Nithin Kalorth (Herausgeber)

Media-Kombination

297 Seiten

2024
Information Science Publishing
979-8-3693-0120-3 (ISBN)

Infos

The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. The concerns around this booming media industry are coming from multiple directions, including more traditional media providers, publishers and producers, as well as experts attempting to predict how this trend will impact the future of entertainment media industries. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. Aimed at media professionals, policymakers, and scholars in the field of media and communication studies, this book presents an exploration of the multifaceted dimensions of OTT media, providing valuable insights into its technological infrastructure, content production, distribution strategies, and social and cultural implications. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Furthermore, it delves into the personalization and recommendation algorithms that have revolutionized content curation, altering the way audiences interact with media. The implications of OTT media on society are thoroughly explored within the pages of this powerful reference book, with special attention paid to regulatory and policy issues, and consideration of the balance between innovation and governance in this burgeoning domain. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape.

Autor

Nithin Kalorth is a UGC NET qualified educator, filmmaker, and researcher at the forefront of media studies and digital storytelling. With over 12 years of experience in academia and a passion for exploring the intersections of media, culture, and technology, he is currently working as an Associate Professor at the School of Media, Mahindra University in Hyderabad. Dr. Kalorth holds a PhD in Film Studies and Mass Communication from Mahatma Gandhi University, Kottayam, which was pursued with a Junior Research Scholarship from the UGC. His commitment to academic excellence was further acknowledged when he completed his Masters in Electronic Media with a Gold Medal from the University of Madras. His foundational education includes a Bachelor's degree in Visual Communication from the University of Madras. He holds two additional postgraduate degrees – one in Mass Communication and Journalism from Madurai Kamraj University, and another in Sociology from Indira Gandhi Open University. His academic prowess is not only confined to formal education; he has also obtained numerous certifications from prestigious universities around the globe through MOOC platforms. Dr. Kalorth is an accomplished photographer and documentary filmmaker, currently embarking on his latest film “Bottleneck.” His research prowess lies in the domain of Film Studies, Visual Culture, and Digital Media, and his intellectual curiosity has yielded numerous research papers, articles, and conference presentations. An ardent advocate for innovative learning, Dr. Kalorth has conducted transformative mobile and digital storytelling workshops for diverse audiences, including WHO, the Foreign Correspondence Club in New Delhi, and esteemed universities like IIT Goa and BITS Pilani Goa. He is the visionary behind “Stories - The Mobile Way,” a platform that empowers storytelling through technology, and the co-founder of “Cinema Peedia,” a hub fostering growth among filmmakers and educators. His dedication to media education is further evidenced by his co-founding of “In-Depth Communication,” a groundbreaking initiative that promotes media research and education. He also serves as the editor of the esteemed journal “Photosensor: A Journal of Visual Communication”.

Produkt-Details

• Erscheint lt. Verlag: 24.1.2024
• Reihe/Serie: Advances in Multimedia and Interactive Technologies
• Verlagsort: Hershey
• Sprache: englisch
• Maße: 216 x 279 mm
• Themenwelt: Mathematik / Informatik ► Informatik ► Grafik / Design
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• ISBN-13: 979-8-3693-0120-3 / 9798369301203
• Zustand: Neuware