Social Media and Society

An Introduction to the Mass Media Landscape

Regina Luttrell, Adrienne A. Wallace (Autoren)

Buch | Hardcover

280 Seiten

2024 | 2nd edition
Rowman & Littlefield (Verlag)
978-1-5381-8012-9 (ISBN)

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Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.

Regina Luttrell, senior associate dean at Syracuse University’s S.I. Newhouse School of Public Communications, is a respected educator and scholar. She leads intricate research endeavors, fosters interdisciplinary partnerships, and has authored numerous books and journal articles. Adrienne A. Wallace is associate professor at Grand Valley State University, where she teaches courses in advertising and public relations. Adrienne has more than 22 years of professional experience in both the public and private sectors, including nonprofit, health, education, government, hospitality, politics, lobbying, and finance. She is a Kopenhaver Center Fellow, a frequent contributor to industry publications, and a conference speaker on all things related to digital/social media strategy, student-run firms, and experiential learning design.

Preface
Acknowledgments
About the Authors
Part I: Social Media Defined, Distinguished, and Delineated
1. Mass Media to Niche Media
2. The Framework of Social Media
3. Law, Ethics, and Responsibility
4. Societal Impacts of Social Media
Part 2: Communication Contexts for Social Media
5. The Impact of Artificial Intelligence
6. Measuring Social Media
7. Business and Strategic Communications
8. Crisis Communication
9. Political and Civic Communication
10. Entertainment and Sports Media
11. Health Communications
Part 3: Making the Most of Social Media
12. Keeping Up with Social Media
Glossary

Erscheinungsdatum	23.08.2024
Zusatzinfo	4 Color Illustrations, 75 Color Photos, 2 Tables, 47 Textboxes
Sprache	englisch
Maße	183 x 262 mm
Gewicht	826 g
Themenwelt	Mathematik / Informatik ► Informatik
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-5381-8012-X / 153818012X
ISBN-13	978-1-5381-8012-9 / 9781538180129
Zustand	Neuware