MyLab MIS with Pearson eText for Management Information Systems: Managing the Digital Firm, Global Edition
Pearson Education Limited (Hersteller)
978-1-292-40359-5 (ISBN)
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For introductory courses in Information Systems and Management Information Systems Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 17th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.
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Kenneth C. Laudon was a professor of information systems at the New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems. Jane received her PhD from Columbia University, her MA from Harvard University, and her BA from Barnard College. She has taught at Columbia University and the New York University Graduate School of Business.
PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
Information Systems in Global Business Today
Global E-Business and Collaboration
Information Systems, Organizations, and Strategy
Ethical and Social Issues in Information Systems
PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
IT Infrastructure and Emerging Technologies
Foundations of Business Intelligence: Databases and Information Management
Telecommunications, the Internet, and Wireless Technology
Securing Information Systems
PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
E-commerce: Digital Markets, Digital Goods
Managing Knowledge and Artificial Intelligence
Enhancing Decision Making
Building Systems
Managing Projects
Managing Global Systems
| Erscheint lt. Verlag | 8.11.2021 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Themenwelt | Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik |
| ISBN-10 | 1-292-40359-4 / 1292403594 |
| ISBN-13 | 978-1-292-40359-5 / 9781292403595 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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